Prepared Meals - US - May 2019
Covered in this report
For the purposes of this report, prepared meals are defined as complete meals or entrées that are precooked and frozen or refrigerated. These meals usually include a side dish and require minimal preparation or cooking time.
Side dishes are defined in this report as products intended to be used alongside an entrée or meal center. These items can be frozen or refrigerated. Please note that while the industry has a clear definition of side dishes, the demarcation is not so clear to the consumer, who may well use specific side dishes as a meal or a snack.
The primary segments include the following:
- Single-serve frozen meals
- Multi-serve frozen meals
- Refrigerated meals
- Frozen side dishes
- Refrigerated side dishes
Excluded from this report are meals and side dishes prepared instore and sold in the fresh deli or other departments. Also excluded are meals and side dishes sold through foodservice venues.
"After a slight sales decline, the prepared meal category has enjoyed several consecutive years of positive growth, a trend expected to continue. Single-serve and side dishes have fared particularly well, with notable successes in vegetable-based side dishes catering to the consumer interest in increasing their vegetable intake, as well as refrigerated options leveraging a perception of freshness. Similar concepts could be further refined to focus on healthier attributes and even capitalize upon those smaller sizes to afford the consumer a permissible indulgence."
- William Roberts, Jr, Senior Food & Drink Analyst
This Report looks at the following areas:
- Meal/side sales remain warm
- Prepared meals serve a purpose, but it isn’t enjoyment
- Private label brands are coming on strong
- Processed stigma hampers virtually the entire category
- Catering to an interest in clean
- Target young, up-and-comers with upgraded products
- Keep up with the changing definition of health
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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