Preparing for Guests - UK - December 2014
“Home entertaining has a big influence on the usage of household care products. Making the home smell fresh is one of the most important elements of preparing the home for guests, and so the development of more premium fragrances in a whole host of household care products, including toilet cleaners and fresheners, scented candles and fabric conditioners or fresheners, can help to enhance the ambience of the home and improve the guest experience.”
– Richard Caines, Senior Household Care Analyst
This report looks at the following issues:
- Influence of home entertaining on sales of household care products
- Adding value through linking products to the overnight stay of guests
- Timing of campaigns for promoting deep cleaning of the home
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