Price Comparison Sites in Financial Services - UK - November 2018
“Price comparison websites dominate the insurance market, but are less prevalent in other areas of financial services. More needs to be done to improve the search journey for products like current accounts and credit cards, such as by offering better filtering tools and capturing consumer preferences.”
– Jessica Galletley, Senior Financial Services Analyst
This report looks at the following areas:
- The tech threat: should existing providers fear the likes of Amazon?
- Rewards breed false loyalty
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