Price Comparison Sites in General Insurance - UK - July 2015
“Price comparison websites have cemented their role in the way that people buy financial products, particularly within the insurance sector. Market leaders are spending generously in order to stand-out from their rivals. Within such a competitive market environment building trust should not be overlooked in favour of creating a memorable image, as trust will be a longer-term determining future success. This, and rewarding loyalty, which market leader Comparethemarket has successfully made strides toward with its ‘Meerkat Movies’ promotion, will set the tone for the market over the next few years.”
– Sean Song, Financial Services Research Analyst
This report looks at the following areas:
- Consumer loyalty is low and offering additional perks is a must as competition intensifies
- Building consumer trust is just as important as building a brand image
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