Private Label Beauty - US - May 2011
This market research report looks at the private label color cosmetic and beauty market in the US. It includes eye, lip and face makeup. The major challenge facing retailers is the consumers’ wariness of unfamiliar brands which has ultimately led to a decline in sales despite the promising forecasts made by retailers in the mid-2000s.
The recession seemed likely to inspire private label sales, and indeed other private label CPG (consumer packaged goods) products did see a boost. This was not the case for private label beauty products. However, private label eye color cosmetic products are thriving and the larger speciality chains have succeeded in encouraging consumer trust in the higher-end private label brands.
Some factors covered in this report include:
- What is the role of opening price point for private versus upscale labels.
- Why do consumers decide whether or not to go for private label color cosmetics?
- How can private label cosmetic retailers encourage sales?
- Which private label brands in the color cosmetic market are favourable and successful and which are not.
- Is it better to build a brand from scratch or go for retail direct licensing.
- What consumer segments are likely to go for what type of promotion?
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