Private Label Beauty - US - May 2011
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This market research report looks at the private label color cosmetic and beauty market in the US. It includes eye, lip and face makeup. The major challenge facing retailers is the consumers’ wariness of unfamiliar brands which has ultimately led to a decline in sales despite the promising forecasts made by retailers in the mid-2000s.
The recession seemed likely to inspire private label sales, and indeed other private label CPG (consumer packaged goods) products did see a boost. This was not the case for private label beauty products. However, private label eye color cosmetic products are thriving and the larger speciality chains have succeeded in encouraging consumer trust in the higher-end private label brands.
Some factors covered in this report include:
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