Private Label Cereal - US - July 2010
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
Despite recent evidence that the economy may slowly be coming out of a deep recession, consumers are still wary and have been more cautious with their spending. This has translated to opportunities for private label manufacturers, which offer products at lower prices than name-brand equivalents. In categories such as cereal, where prices can exceed $5 a box, private label is an attractive option. Of concern for name-brand manufacturers is that consumers who, in the down economy have opted for lower-cost alternatives such as those offered by store brands, will not return to name brands, even when the economy recovers. This is of particular concern for cereal companies, as consumers do not necessarily feel there is a significant product difference between name and private-label brands.
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.