Private Label Disposable Baby Products - US - September 2009
Consisting of disposable diapers, training pants, wipes, and baby cleansing and care products; Mintel takes a close look at how the private label disposable baby products market is performing against branded products and how the economy has shifted household purchases. The estimated $7 billion disposable baby products market is analyzed using primary and secondary research to compare the branded and private label purchases and provide valuable insights into current sales, product trends, and the challenges and opportunities present within the market.
- Which products and trends have affected sales including increased segmentation of product lines by age group, the expansion of upscale natural products to the mass market, and increased focus on learning elements
- Which segments are seeing increased market share and the reasons for the shift
- The role of private label and how is it changing the behavior of dominant brand manufacturers
- Consumers’ attitudes toward babycare products in general, including a closer look at their attitudes toward private label, including reasons that they do not buy private label
- Which racial/ethnic groups have higher usage rates of specific products and what factors influence this use including age and cultural differences
- Brand penetration of market leaders and private label
- What features or attributes do consumers look for and when they are willing to pay more?
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