Private Label Food and Drink - Europe - December 2011
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Across Europe, development of private label offers has been a key point of focus for the major food retailers. Faced with a tough economic climate and increased competition, investment in such areas is seen as an important means of both differentiating against the other major players and of protecting margins.
Mintel estimates the total market value of private label food and non-alcoholic beverages across Germany, France, Italy, Spain, and the UK stood at over €211 billion in 2010 and will rise to around €219 billion for 2011. Germany is the largest market for private label food and drink, with sales estimated at €57 billion in 2010. Private label in Italy is a highly underdeveloped market, accounting for an estimated 19% of food and drink sales by value in 2010, compared to over 42% in the UK and Spain.
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