Private Label Food and Drink - UK - March 2011
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The UK private-label food and drink market is estimated to have posted growth of 25% over 2005-10, to reach £36 billion. It thus underperformed slightly against total consumer spending on at-home food and drink, estimated to have grown by 29% over the period.
While private label was expected to gain share in food spending in the recession, the market’s growth in value terms has been hampered by switching down within the category. Meanwhile, strong promotional and marketing activity has helped brands hold their ground in some markets, the grocers generally not inclined to chase private-label sales volumes at the expense of profitability.
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