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Description

Description

“Brands remain the most widely used type of product (89%) and outperformed the own-labels in terms of sales in 2011. However, consumer sentiment indicates that brands may in fact be most at risk in 2012 with own-labels well placed to benefit from a growing pool of users.”

– Chris Wisson, Senior Food Analyst

  • Which product ranges stand to gain most in 2012?
  • How loyal are consumers in 2011-12?
  • How can own-labels improve their image?
  • Can own-label alcoholic drinks boost their usage further?
  • Which consumers are most likely to embrace venture brands?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast of UK retail value sales of private label food and drink, 2006-16
            • Private labels continue to grow, albeit at a slower rate than the overall market
              • The majority of consumers continue to adjust their shopping habits
                • Private labels enjoy varying fortunes across different markets
                  • Market factors
                    • Consumer confidence remains weak…
                      • …with brand loyalty falling as a result
                        • Population changes provide private labels with challenges and opportunities
                          • Companies, brands and innovation
                            • Private labels up the ante in terms of NPD
                              • Range revamps at Asda and Morrisons fuel NPD
                                • Figure 2: New product launches in the food and non-alcoholic beverages markets, branded vs private label, 2007-11
                              • Retailers look to broaden their appeal when launching new products
                                • Figure 3: Product launches of food, alcoholic and non-alcoholic drinks carrying a premium claim, by retailer, 2011
                              • The consumer
                                • Private labels enjoy wider usage in food and non-alcoholic drinks
                                  • Figure 4: Purchasing of own-label and branded food and non-alcoholic drink, December 2011
                                  • Figure 5: Purchasing of own-label and branded alcoholic drink, December 2011
                                • Many consumers expect to further economise their grocery shopping habits in 2012
                                  • Figure 6: Expected changes in purchase patterns of branded and own-label food and drink in the next 12 months, December 2011
                                • Private label food and drinks make some progress but have work still to do
                                  • Figure 7: Attitudes towards own-label food and non-alcoholic drink, December 2011
                                • Consumers become more open towards own-label alcohol
                                  • Figure 8: Attitudes towards own-label alcoholic drink, December 2011
                                • Image of brands and own-labels alike have room for improvement
                                  • Figure 9: Percentage association of attributes for branded and own-label food and drink products, December 2011
                                • What we think
                                • Issues in the Market

                                    • Which product ranges stand to gain most in 2012?
                                      • How loyal are consumers in 2011-12?
                                        • How can own-labels improve their image?
                                          • Can own-label alcoholic drinks boost their usage further?
                                            • Which consumers are most likely to embrace venture brands?
                                            • Future Opportunities

                                                • Influentials
                                                  • The Real Thing
                                                  • Internal Market Environment

                                                    • Key points
                                                      • Special offers important for two thirds of consumers
                                                        • Figure 10: Trends in attitudes towards special offers, 2007-11
                                                      • Consumers become increasingly non-plussed by brands…
                                                        • Figure 11: Trends in attitudes towards brands, 2007-11
                                                      • …with enthusiasm to try new things impacting loyalty in a wider sense
                                                        • Figure 12: Trends in attitudes towards product loyalty and trying new products, 2007-11
                                                      • Consumers become less responsive to ethical considerations
                                                        • Figure 13: Trends in attitudes towards ethical considerations, 2007-11
                                                        • Figure 14: Number of all food and drink product launches in the UK using ethical/environmentally friendly packaging, 2005-11
                                                    • Broader Market Environment

                                                      • Key points
                                                        • Consumers likely to retain a cautious outlook in 2012
                                                          • Figure 15: Consumer Confidence Index, monthly, January 2007-January 2012
                                                        • UK consumers are spending more on their food and drink shopping
                                                          • Figure 16: UK: Comparison of spending on food and other selected major categories, 2006-10
                                                          • Figure 17: Percentage change in retail prices index vs earnings, 2008-11
                                                        • Demographic changes to the UK population create threats and opportunities for private labels
                                                          • Figure 18: Trends in the age structure of the UK population, 2011-16
                                                          • Figure 19: Household expenditure on food and non-alcoholic drink, by value, and percentage of total weekly spend, by age, 2010
                                                        • Growing numbers of retirees and third age consumers look set to support brand growth
                                                          • Figure 20: Forecast adult population trends, by lifestage, 2006-16
                                                        • Growth in the AB and C2 populations set to benefit brands and premium own-labels
                                                          • Figure 21: Changes in the adult socio-economic structure of the UK population, 2011-16
                                                      • Private Labels and Shopping Habits

                                                        • Key points
                                                          • Consumers are changing their shopping habits in the wake of the recession
                                                            • Figure 22: Changes to consumers’ grocery shopping habits in the last 12 months, December 2011
                                                          • Bargains appeal to three in five consumers
                                                            • Figure 23: Changes in consumers’ grocery shopping habits in the last 12 months relating to price, December 2011
                                                            • Figure 24: Emotional response to bargains, February 2011
                                                          • The discounters are benefiting in the short term
                                                            • Own-labels benefit from growing numbers of users…
                                                              • …with premium products having mixed fortunes
                                                                • The most significant consumer changes revolve around economising...
                                                                  • Figure 25: Changes to consumers’ grocery shopping habits within the last year, January 2011 vs December 2011
                                                                • ...although there are signs of austerity fatigue as some consumers look to trade back up
                                                                  • Figure 26: Changes to consumers’ grocery shopping habits within the last year, January 2011 vs December 2011
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • Private label NPD passes that of brands for the first time in food and non-alcoholic drink markets…
                                                                    • Figure 27: New product launches in the food and non-alcoholic beverages markets, branded vs private label, 2007-11
                                                                    • Figure 28: Top five categories for private label launches, share of total launches, 2011
                                                                  • …while private label alcohol has a long way to go
                                                                    • Figure 29: New product launches in the alcoholic beverages markets, branded vs private label, 2007-11
                                                                  • Asda and Morrisons up the ante in NPD
                                                                    • Figure 30: Private label product launches of food, alcoholic and non-alcoholic drinks, by leading companies, 2011
                                                                  • Retailers launch new products against their orientation
                                                                    • Figure 31: Product launches of food, alcoholic and non-alcoholic drinks carrying a premium claim, by retailer, 2011
                                                                  • Private label launches exceed those for brands in many markets
                                                                    • Figure 32: Share of private label in new product launches, by product category, 2011
                                                                  • Drinks categories up the ante in terms of NPD
                                                                    • Figure 33: Percentage point changes in the share of private label in new product launches, by product category, 2010 vs 2011
                                                                  • Environmentally friendly packaging features on a third of private label NPD in 2011
                                                                    • Figure 34: Ten most common claims for all food and non-alcoholic drinks among private label NPD, 2011
                                                                  • Private labels attach even fewer claims to alcohol
                                                                    • Figure 35: Ten most common claims for alcoholic drinks among private label NPD, 2011
                                                                  • Premium NPD on the up in 2011
                                                                      • Figure 36: Top five categories for number of launches of premium and economy products for food, alcoholic and non-alcoholic drinks categories, 2011
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • Private labels lose further ground in 2011
                                                                        • Figure 37: Index of UK retail value sales of private label and all food and drink, 2006-11
                                                                      • Private label growth slows in 2011
                                                                        • Figure 38: UK retail value sales of private label food and drink, at current and constant prices, 2006-11
                                                                      • Forecast
                                                                        • Figure 39: Forecast of UK retail value sales of private label food and drink, 2006-16
                                                                        • Figure 40: UK retail value sales of private label food and drink, at current and constant prices, 2006-16
                                                                      • Forecast methodology
                                                                      • Brands vs Private Label by Category

                                                                        • Key points
                                                                          • Best- and worst-performing private label markets in 2011
                                                                            • Figure 41: Ten of the best- and five of the worst-performing private label markets in 2011
                                                                          • Private label fortunes vary widely in food and non-alcoholic drink markets
                                                                            • Figure 42: Summary share of private label sales, by category for food and non-alcoholic drink, 2011
                                                                          • Snacks
                                                                            • Figure 43: Share of private label of sales in selected snacking categories, 2011
                                                                          • Fridge/cupboard staples
                                                                            • Figure 44: Share of private label of sales in selected fridge/cupboard staple categories, 2011
                                                                          • Oils, spreads and sauces
                                                                            • Figure 45: Share of private label of sales for oil, spread and sauce categories, 2011
                                                                          • Meals and accompaniments
                                                                            • Figure 46: Share of private label of sales in selected meal and meal component categories, 2011
                                                                          • Frozen meals and accompaniments
                                                                            • Figure 47: Share of private label of sales in selected frozen food categories, 2011
                                                                          • Non-alcoholic drinks
                                                                            • Figure 48: Share of private label in in-home sales in selected non-alcoholic drink categories, 2011
                                                                          • Private labels notably less competitive in the alcoholic drink markets
                                                                            • Figure 49: Share of private label in in-home sales of alcoholic drinks, by category, 2011
                                                                          • The advent of ‘Venture Brands’
                                                                              • Figure 50: Tesco venture brand launches, 2011
                                                                          • Companies and Products

                                                                            • Tesco out in front in a competitive landscape
                                                                              • Figure 51: Top five food retailers’ market share, 2011
                                                                              • Figure 52: Leading food retailers in the UK, 2010/11
                                                                            • Asda
                                                                              • The Co-operative Group
                                                                                • Marks & Spencer (M&S) (Food)
                                                                                  • Morrisons
                                                                                    • Sainsbury’s
                                                                                      • Tesco
                                                                                        • Waitrose
                                                                                          • Asda well positioned to serve core consumer interests
                                                                                            • Figure 53: Attitudes towards selected retailers, February 2011
                                                                                        • Consumer – Usage of Food and Non-alcoholic Drinks

                                                                                          • Key point
                                                                                            • Note on food and non-alcoholic drink categories
                                                                                                • Figure 54: Purchasing of own-label and branded food and non-alcoholic drink, December 2011
                                                                                            • Consumer – Usage of Alcoholic Drinks

                                                                                              • Key points
                                                                                                • Branded alcohol drinks used by eight in ten adults
                                                                                                  • Figure 55: Purchasing of own-label and branded alcoholic drink, December 2011
                                                                                                  • Figure 56: Repertoire of usage of alcoholic drinks (number of different types of drinks used) in the last six months, by brand and own-label, December 2011
                                                                                                • Widespread brand usage in beer and wine
                                                                                                    • Figure 57: Usage of branded alcoholic drinks in the last six months, by type, December 2011
                                                                                                    • Figure 58: Usage of branded alcoholic drinks in the last six months, by type, December 2011
                                                                                                  • Own-label wine makes its mark
                                                                                                    • Figure 59: Usage of own-label alcoholic drinks in the last six months, by type, December 2011
                                                                                                    • Figure 60: Usage of own-label alcoholic drinks in the last six months, by type, December 2011
                                                                                                • Consumer – Expected Changes in Purchasing

                                                                                                  • Key points
                                                                                                    • Brands set to retain the majority of its users
                                                                                                        • Figure 61: Expected changes in purchase patterns of branded food and drink in the next 12 months, December 2011
                                                                                                      • Standard own-label stands to benefit from increased usage
                                                                                                        • Figure 62: Expected changes in purchase patterns of standard own-label food and drink in the next 12 months, December 2011
                                                                                                      • Premium own-label
                                                                                                        • Figure 63: Expected changes in purchase patterns of premium own-label food and drink in the next 12 months, December 2011
                                                                                                      • Value own-label
                                                                                                        • Figure 64: Expected changes in purchase patterns of value own-label food and drink in the next 12 months, December 2011
                                                                                                    • Consumer – Attitudes towards Private Label Food and Non-alcoholic Drink

                                                                                                      • Key points
                                                                                                        • Own-labels make progress but have work still to do
                                                                                                          • Figure 65: Attitudes towards own-label food and non-alcoholic drink, December 2011
                                                                                                        • Private labels make progress in terms of quality perception
                                                                                                          • Figure 66: Attitudes towards own-label food and non-alcoholic drink, December 2011
                                                                                                        • Own-brands make progress but most shoppers see a place for brands
                                                                                                          • Half of adults sometimes prefer own-brand
                                                                                                            • Three quarters of adults expect brands to cost more
                                                                                                              • Figure 67: Attitudes towards cost of own-label food and non-alcoholic drink, December 2011
                                                                                                            • Potential for ranges which bridge the divide between brands and own-labels
                                                                                                              • Figure 68: Attitudes towards venture brands, December 2011
                                                                                                              • Figure 69: Examples of brands (on the left-hand side) competing with Tesco venture brands in the soup and ice cream markets
                                                                                                          • Consumer – Attitudes towards Private Label Alcoholic Drink

                                                                                                            • Key points
                                                                                                              • Consumer attitudes towards own-label alcohol are less pronounced
                                                                                                                • Figure 70: Attitudes towards own-label alcoholic drink, December 2011
                                                                                                              • A third of adults see own-label alcohol as a good way to save money
                                                                                                                • Figure 71: Cost-related attitudes towards own-label alcoholic drink, December 2011
                                                                                                              • Image issues remain despite growing consumer acceptance
                                                                                                                • Figure 72: Quality and image-related attitudes towards own-label alcoholic drink, December 2011
                                                                                                              • Over a third of users prefer premium to standard own-label drinks
                                                                                                                • Figure 73: Attitudes relating to points of difference for own-label alcoholic drink, December 2011
                                                                                                            • Consumer – Image of Private Label and Branded Products

                                                                                                              • Key points
                                                                                                                • Brands tick more positive boxes than own-labels
                                                                                                                    • Figure 74: Attributes associated with branded and own-label food and drink products, December 2011
                                                                                                                  • Brands seen as trustworthy, traditional and authentic
                                                                                                                    • Figure 75: Percentage association of attributes for branded food and drink products, December 2011
                                                                                                                  • Strong associations on trust and authenticity
                                                                                                                    • Room for improvement on many associations
                                                                                                                      • Premium own-labels seen as offering value for money and are family-friendly…but little else
                                                                                                                        • Figure 76: Percentage association of attributes for premium own-label food and drink products, December 2011
                                                                                                                      • Strong value-for-money associations
                                                                                                                        • Other positive associations are largely absent
                                                                                                                          • Standard own-labels offer better value for money, but are seen as being less trustworthy
                                                                                                                            • Figure 77: Percentage association of attributes for standard own-label food and drink products, December 2011
                                                                                                                          • Standard own-brands are associated closely with value for money…
                                                                                                                            • …but struggle on trust and authenticity
                                                                                                                              • Value own-labels deliver less value for money than standard-tier ranges
                                                                                                                                • Figure 78: Percentage association of attributes for value own-label food and drink products, December 2011
                                                                                                                              • Value ranges lag behind standard for value-for-money associations…
                                                                                                                                • …as well as faring worse on other associations
                                                                                                                                • Consumer – Target Groups

                                                                                                                                  • Key points
                                                                                                                                    • Five target groups
                                                                                                                                      • Figure 79: Target groups for private labels, December 2011
                                                                                                                                    • Enthusiasts (24%)
                                                                                                                                      • Enthusiasts’ usage level or ahead of the average for all types of products
                                                                                                                                        • Figure 80: Enthusiasts’ purchase patterns of food and non-alcoholic drink, December 2011
                                                                                                                                      • Contradicters (22%)
                                                                                                                                        • Contradicters the least likely group to buy branded products
                                                                                                                                          • Figure 81: Contradicters’ purchase patterns of food and non-alcoholic drink, December 2011
                                                                                                                                        • Price-driven (20%)
                                                                                                                                          • Price-driven users favour the standard and value own-labels
                                                                                                                                            • Figure 82: Price-driven’s purchase patterns of food and non-alcoholic drink, December 2011
                                                                                                                                          • Own-label lovers (19%)
                                                                                                                                            • Own-label lovers have wide repertoires, including brands
                                                                                                                                              • Figure 83: Own-label lovers’ purchase patterns of food and non-alcoholic drink, December 2011
                                                                                                                                            • Sceptics (15%)
                                                                                                                                              • Brand usage high while own-labels struggle badly
                                                                                                                                                • Figure 84: Sceptics’ purchase patterns of food and non-alcoholic drink, December 2011
                                                                                                                                            • Appendix – Internal Market Environment

                                                                                                                                                • Figure 85: Food and drinks price inflation, annual rate, 2005-11
                                                                                                                                                • Figure 86: PDI and consumer expenditure, at current and constant prices, 2006-16
                                                                                                                                                • Figure 87: Agreement with selected lifestyle statements, 2007-11
                                                                                                                                                • Figure 88: Agreement with selected lifestyle statements, by demographics, 2011
                                                                                                                                                • Figure 89: Agreement with selected lifestyle statements, by demographics, 2011 (continued)
                                                                                                                                                • Figure 90: Agreement with selected lifestyle statements, by demographics, 2011 (continued)
                                                                                                                                            • Appendix – Broader Market Environment

                                                                                                                                                • Figure 91: Household expenditure, by age of household reference person, 2010
                                                                                                                                                • Figure 92: Purchases of branded and own-label food and drink, by demographics, January 2011
                                                                                                                                                • Figure 93: Trends in the age structure of the UK population, 2006-16
                                                                                                                                                • Figure 94: Forecast adult population trends, by socio-economic group, 2006-16
                                                                                                                                            • Appendix – Private Labels and Shopping Habits

                                                                                                                                                • Figure 95: Changing grocery shopping habits, by demographics, December 2011
                                                                                                                                                • Figure 96: Changing grocery shopping habits, by demographics, December 2011 (continued)
                                                                                                                                                • Figure 97: Changing grocery shopping habits, by demographics, December 2011 (continued)
                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                • Figure 98: Best- and worst-case forecasts of UK retail value sales of private label food and drink, 2011-16
                                                                                                                                            • Appendix – Consumer – Usage of Alcoholic Drinks

                                                                                                                                                • Figure 99: Usage of alcoholic drinks in the last six months, by brand and own-label, December 2011
                                                                                                                                                • Figure 100: Usage of branded alcoholic drinks in the last six months, by demographics, December 2011
                                                                                                                                                • Figure 101: Usage of alcoholic drinks in the last six months, by demographics, December 2011 (continued)
                                                                                                                                                • Figure 102: Usage of own-label alcoholic drinks in the last six months, by demographics, December 2011
                                                                                                                                                • Figure 103: Usage of own-label alcoholic drinks in the last six months, by demographics, December 2011 (continued)
                                                                                                                                                • Figure 104: Non-usage of alcoholic drinks in the last six months, by demographics, December 2011
                                                                                                                                                • Figure 105: Non-usage of alcoholic drinks in the last six months, by demographics, December 2011 (continued)
                                                                                                                                                • Figure 106: Repertoire of usage of premium own-label alcoholic drinks in the last six months, December 2011
                                                                                                                                                • Figure 107: Repertoire of usage of standard own-label alcoholic drinks in the last six months, December 2011
                                                                                                                                                • Figure 108: Repertoire of usage of branded alcoholic drinks in the last six months, December 2011
                                                                                                                                            • Appendix – Consumer – Expected Changes in Purchasing

                                                                                                                                                • Figure 109: Expected changes in purchase patterns of food and drinks in the next 12 months, December 2011
                                                                                                                                                • Figure 110: Expected changes in purchase patterns of branded food and non-alcoholic drink, by demographics, December 2011
                                                                                                                                                • Figure 111: Expected changes in purchase patterns of standard own-label food and non-alcoholic drink, by demographics, December 2011
                                                                                                                                                • Figure 112: Expected changes in purchase patterns of premium own-label food and non-alcoholic drink, by demographics, December 2011
                                                                                                                                                • Figure 113: Expected changes in purchase patterns of value own-label food and non-alcoholic drink, by demographics, December 2011
                                                                                                                                            • Appendix – Consumer – Attitudes towards Private Label Food and Non-alcoholic Drink

                                                                                                                                                • Figure 114: Attitudes towards own-label food and alcoholic drink, December 2011
                                                                                                                                                • Figure 115: Agreement with the statements ‘I buy the cheapest product regardless of whether it is branded or own-label’ and ‘I am interested in trying ‘venture brand’ products’, by demographics, December 2011
                                                                                                                                                • Figure 116: Agreement with the statements ‘I would only buy a venture brand if it was cheaper than the branded equivalent’ and ‘Own-label products are of better taste/quality than in the past’, by demographics, December 2011
                                                                                                                                                • Figure 117: Agreement with the statements ‘In some cases I prefer the taste/quality of own-label products rather than branded ones’ and ‘For some foods I would not consider buying own-label’, by demographics, December 2011
                                                                                                                                                • Figure 118: Agreement with the statements ‘I am interested in own-label products developed with celebrity chefs’ and ‘The own-label offer affects where I shop’, by demographics, December 2011
                                                                                                                                                • Figure 119: Agreement with the statements ‘I expect branded products to cost more than own-label ones’ and ‘There is no difference in quality between brands and premium own-label products’, by demographics, December 2011
                                                                                                                                                • Figure 120: Agreement with the statements ‘For more expensive products, I trust brands more than own-label’ and ‘I sometimes find myself buying own-label products as branded equivalents are too expensive for me’, by demographics, December 2011
                                                                                                                                            • Appendix – Consumer – Attitudes towards Private Label Alcoholic Drink

                                                                                                                                                • Figure 121: Attitudes towards own-label alcoholic drink, December 2011
                                                                                                                                                • Figure 122: Attitudes towards own-label alcoholic drink, by demographics, December 2011
                                                                                                                                                • Figure 123: Attitudes towards own-label alcoholic drink, by demographics, December 2011 (continued)
                                                                                                                                                • Figure 124: Attitudes towards own-label alcoholic drink, by types of branded alcoholic drinks used in the last six months, December 2011
                                                                                                                                                • Figure 125: Attitudes towards own-label alcoholic drink, by types of branded alcoholic drinks used in the last six months, December 2011
                                                                                                                                            • Appendix – Consumer – Image of Private Label and Branded Products

                                                                                                                                                • Figure 126: Image of own-label and branded food and drink products, December 2011
                                                                                                                                                • Figure 127: Image of branded food and drink products, by demographics, December 2011
                                                                                                                                                • Figure 128: Image of branded food and drink products, by demographics, December 2011 (continued)
                                                                                                                                                • Figure 129: Overall image of own-label (net) food and drink products, by demographics, December 2011
                                                                                                                                                • Figure 130: Overall image of own-label (net) food and drink products, by demographics, December 2011 (continued)
                                                                                                                                                • Figure 131: Image of premium own-label food and drink products, by demographics, December 2011
                                                                                                                                                • Figure 132: Image of premium own-label food and drink products, by demographics, December 2011 (continued)
                                                                                                                                                • Figure 133: Image of standard own-label food and drink products, by demographics, December 2011
                                                                                                                                                • Figure 134: Image of standard own-label food and drink products, by demographics, December 2011 (continued)
                                                                                                                                                • Figure 135: Image of value own-label food and drink products, by demographics, December 2011
                                                                                                                                                • Figure 136: Image of value own-label food and drink products, by demographics, December 2011 (continued)
                                                                                                                                            • Appendix – Consumer – Target Groups

                                                                                                                                                • Figure 137: Target groups, by demographics, December 2011
                                                                                                                                                • Figure 138: Agreement with attitudes towards own-label food and drink, by target groups, December 2011
                                                                                                                                                • Figure 139: Usage of alcoholic drinks in the last six months, by brand and own-label, by target groups, December 2011
                                                                                                                                                • Figure 140: Grocery shopping habits, by target groups, December 2011
                                                                                                                                                • Figure 141: Expected changes in purchase patterns of food and non-alcoholic drink, by target groups, December 2011
                                                                                                                                                • Figure 142: Image of food and non-alcoholic drink, by target groups, December 2011

                                                                                                                                            About the report

                                                                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                            • The Consumer

                                                                                                                                              What They Want. Why They Want It.

                                                                                                                                            • The Competitors

                                                                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                                                                            • The Market

                                                                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                            • The Innovations

                                                                                                                                              New Ideas. New Products. New Potential.

                                                                                                                                            • The Opportunities

                                                                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                                                                            • The Trends

                                                                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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