Private Label Food Trends - US - February 2016
"Store brand food and beverages represent an opportunity for retailers to distinguish themselves from competitors, yet sales have grown slowly since 2010 and are forecast to continue at this pace."
-Mimi Bonnett, Category Manager - Food and Drink, Foodservice
This report discusses the following key topics:
- Slow growth projected
- Store brand share of sales remains flat
- Brand transparency is an issue for a majority of buyers
According to the Private Label Manufacturers Association, “private label” products encompass all merchandise sold under a retail store’s private label. That label can be the store’s own name or a name created exclusively by that store. The food segment includes private label products in the following categories:
The beverage segment includes private label products in the following categories:
- Milk, nondairy drinks, and yogurt drinks
- Tea and coffee
- Juice and juice drinks
- Sports, nutritional, and performance drinks
- Alcoholic beverages and cocktail mixes
- Carbonated beverages (soda)
- Energy drinks
- Bottled water
- Drink mixes and drink enhancers
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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