Private Label Food - US - November 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
While private label food sales and market share continue to rise, the pace of growth has slowed considerably since 2008 when a one-two punch of spiking inflation and deepening recession drove many consumers to less expensive store brands. Looking ahead, factors such as a weak economic recovery, shaky consumer confidence, and increasingly positive consumer perceptions of store-brand quality point to the potential for continued growth in private label food sales and share. Leading private label retailers understand that realizing the potential of private label requires not only quality products but also increasingly sophisticated marketing. This report provides an in-depth analysis of the U.S. private label food market and explores:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.