Private Label Natural and Processed Cheese - US - October 2009
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In this report Mintel reviews the markets for natural and processed cheese, including the various sub-segments; reviews how private label is performing against branded products; and how the struggling economy of the last couple of years has shifted household purchases. With natural and processed cheese sales in excess of $10 billion, cheese is not only one of the largest dairy categories but is among the largest consumer packaged goods markets overall. As private label has become more widely accepted, quality has improved, and economic pressures have pushed more consumers to private label, sales have grown. Given these positive pressures, private label will account for some 38% of natural and processed cheese in 2009, and its share has been growing, especially since 2007. This report explores the market for natural and processed cheese, examining branded and private label sales and consumer purchasing, and provides valuable insights into current sales, product trends, and the challenges and opportunities present within the market.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.