Private Label OTC Healthcare - US - September 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
While the recession has put a halt to sales growth in many large CPG product categories, overall sales of over-the-counter (OTC) remedies have continued to grow at a slow, steady pace over the last few years. Market share for lower-priced private label products, however, have risen sharply. The economic downturn has been a boon for store brand OTC remedies, but other factors are at play as well.
This report explores the OTC market for various healthcare items as a whole, with particular focus on the share accounted for by private label. Included in the report are:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.