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Description

Description

The appearance of a third zoonotic coronavirus could see a rise in concerns over meat safety, possibly accelerating the ongoing meat reduction trend.

Heidi Lanschützer, Food & Drink Analyst, Germany

What's included

What's included

Table of contents

Table of contents

  1. Executive Summary

    • Note on COVID-19
    • Market context
    • [Graph] Germany: reasons for limiting/reducing meat consumption, November 2019
    • [Graph] Germany: consumers who have replaced processed meat with vegetarian meat substitutes, by age, November 2019
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: agreement with select attitudes towards processed meat products, November 2019
    • [Graph] Germany: interest in processed meat products with added health benefits, by age, November 2019
    • Opportunities
    • The competitive landscape
  2. market drivers

    • [Graph] Germany: "How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?", 3 March-16 March 2020
    • [Graph] Germany: "To what extent are you worried about how the outbreak might affect your lifestyle?", 3 March-16 March 2020
    • [Graph] Germany: Frequency of limiting one's meat intake
    • [Graph] Germany: pig slaughter prices for pigs of grades S + E*, 2017-Q1 2020
    • [Graph] Germany: Population, by age group, 2014, 2019 and 2024
  3. What consumers want, and why

    • Types of processed meat eaten
    • [Graph] Germany: types of cooked/ready-to-eat processed meat products eaten in the last 3 months, November 2019
    • [Graph] Germany: types of processed meat products eaten in the last three months, cooked from raw, November 2019
    • [Graph] Germany: repertoire of types of processed meat eaten, by age groups, November 2019
    • Factors people check when buying processed meat
    • [Graph] Germany: factors people check when buying processed meat products, November 2019
    • [Graph] Germany: "its worth paying more for meat products offering detailed information about where the meat comes from", by age, November 2019
    • Behaviours related to buying and eating processed meat
    • [Graph] Germany: behaviours related to buying and eating processed meat products, November 2019
    • [Graph] Germany: reasons for limiting/reducing the amount of processed meat eaten over the last 12 months, by age, November 2019
    • Interest in different product features of processed meat
    • [Graph] Germany: interest in buying different processed meat products, November 2019
    • [Graph] Germany: consumers who look for new foods/flavours to try all/most of the time, by age
    • Attitudes towards processed meat
    • [Graph] Germany: attitudes towards processed meat products, November 2019
    • [Graph] Germany: frequency of choosing easy (ie quick to prepare) food
  4. Launch activity and innovation

    • [Graph] Germany: processed meat & poultry launches, by brands vs private label, 2015-19
    • [Graph] Germany: processed meat & poultry launches, by top 10 ultimate companies, 2015 vs 2019
    • [Graph] Germany: processed meat & poultry launches, by selected claim categories, 2015-19
    • [Graph] Germany: processed meat & poultry launches, by selected 'natural' claims, 2015-19
  5. Market share

    • Retail market share of processed meat & poultry, by value, 2017-19
    • Retail market share of processed meat & poultry, by volume, 2017-19
  6. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  7. Appendix

    • Appendix - products covered, abbreviations and consumer research methodology
    • Appendix - market size and forecast
    • Germany: retail sales of processed meat/poultry, by value, 2014-24
    • Germany: retail sales of processed meat/poultry, by volume, 2014-24
    • Germany: retail sales of processed meat/poultry, by value, best- and worst-case forecast, 2019-24
    • Germany: retail sales of processed meat/poultry, by volume, best- and worst-case forecast, 2019-24

About the report

This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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