Processed Meat, Poultry and Fish - Europe - December 2010
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Meat gets a bumpy ride, attacked from many quarters; suppliers are on the defensive. This can help fish suppliers, whose products are considered generally healthier, even if they too need to look to their sustainability credentials. The fish market thus expands steadily, while meat consumption is subject to shocks. Many consumers also switch to cheaper types and cuts of meat, spurning classic steaks for mince and other more processed lines, and turning to pig meat and poultry. This creates more problems for suppliers who have to market the whole animal. Ignorance among home cooks also helps sell produce, often prepared, which is less daunting for the inexperienced. Although Southern Europeans still often pride themselves on traditional habits and may make more effort with raw produce. Despite these challenges, there remains a lot of scope to reverse negative trends via the right marketing and consumer advice strategies
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