Processed Packaged Meat and Fish - China - August 2013
“China's growing middle class and resulting busier lifestyles should provide catalysts for growth in the PPM market. An emphasis on how PPM can offer convenience to consumers in China, while delivering on quality, safety, flavour and taste, should help to broaden the reach of the category, which is currently experiencing the fastest growth in the meat industry, albeit from a small base."
Can Huang, Senior Research Analyst
Some questions answered in this report include:
- What is the market retail value of processed packaged meat and fish in China?
- Who are the major player in the market?
- What are the main occasions for eating PPM?
What you get
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