Produtos para Lavar Roupas - Brasil - Agosto 2014
“Os brasileiros levam a higiene pessoal muito a sério. Os consumidores constantemente mudam de vestimentas, e gastam mais com produtos para lavar roupa do que as pessoas no hemisfério norte”.
- Victor Fraga, Analista Sênior
Este relatório analisa o mercado de produtos para lavar roupas no Brasil:
- O presente relatório investiga o mercado doméstico de produtos para lavar roupa no Brasil.
- O mercado abrange sabões, detergentes e amaciantes de roupas, além de produtos complementares para lavanderia. O tamanho de mercado compreende vendas em todos os canais de varejo, incluindo vendas diretas ao consumidor, mas exclui vendas para lavanderias comerciais.
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