Proteins – Indian Consumer – 2019
What you need to know
There is increased engagement with high-protein products. The Eat Right Movement and the rise of awareness about the Keto diet has increased opportunity for high-protein packaged products.
Consumers have become mindful of what they consume. This includes eating a balanced diet, exercising and focusing on overall wellness.
Access to high-protein products
With popular brands entering in to more categories with high-protein products, some consumers are becoming more aware of the importance of such products. Ease of access inculcates a keen interest in high-protein products.
Create awareness about the benefits and sources of proteins among consumers. Diversify the added protein claim across categories to increase its relevance in diets.
Natasha Kumar, Food & Drink Analyst - India
- Key drivers
- Global trends and how they are playing out in India
- Aware consumers
- Unaware consumers
- Protein supplements
- Who's innovating
- Global innovations
MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.