Proteins – Indian Consumer – 2019
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There is increased engagement with high-protein products. The Eat Right Movement and the rise of awareness about the Keto diet has increased opportunity for high-protein packaged products.
Consumers have become mindful of what they consume. This includes eating a balanced diet, exercising and focusing on overall wellness.
Access to high-protein products
With popular brands entering in to more categories with high-protein products, some consumers are becoming more aware of the importance of such products. Ease of access inculcates a keen interest in high-protein products.
Create awareness about the benefits and sources of proteins among consumers. Diversify the added protein claim across categories to increase its relevance in diets.
Natasha Kumar, Food & Drink Analyst - India
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