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Proteins – Indian Consumer – 2019

Create awareness about the benefits and sources of proteins among consumers. Diversify the added protein claim across categories to increase its relevance in diets.

Natasha Kumar, Food & Drink Analyst - India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Awareness
  • Aware consumers
  • Unaware consumers
  • Protein supplements

MARKET APPLICATIONS

  • Opportunities
  • Who's innovating
  • Global innovations

APPENDIX

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

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Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
    • consumer insights

      • Awareness
      • [Graph] India: Main sources of proteins as perceived by consumers, February 2019
      • [Graph] India: Top perceived benefits of proteins, February 2019
      • [Graph] India: Awareness of sources of proteins, by age group and gender, February 2019
      • [Graph] India: Awareness of sources of protein, by region, February 2019
      • [Graph] India: Awareness of sources of protein, by city tier, February 2019
      • [Graph] India: Awareness of sources of proteins, by parent and working status, February 2019
      • Aware consumers
      • [Graph] India: Benefits associated with proteins, by awareness, February 2019
      • [Graph] India: Steps trying to take to lead a healthy lifestyle, by activity of consumers, February 2019
      • [Graph] India: Attitudes towards packaged food and drink products, strongly agree by activity of aware consumers, February 2019
      • [Graph] India: Strongly agree with the statement "It's hard to know if I'm getting enough protein in my diet", by activity of consumers, February 2019
      • [Graph] India: Agreement to attitude about proteins, by awareness, February 2019
      • [Graph] India: Strong agreement with the statement "High-protein diets are just a fad", by activity of consumers, February 2019
      • [Graph] India: Agreement to select attitudes towards proteins, by aware consumers, February 2019
      • Unaware consumers
      • [Graph] India: Agreement to select statements about protein, by age group of unaware consumers, February 2019
      • [Graph] India: Strongly agree to select statements about proteins, by city tier, February 2019
      • Protein supplements
      • [Graph] India: Consumption of protein supplements, by age and gender, February 2019
      • [Graph] India: Strongly agree to select statements about proteins, by consumption, February 2019
    • market applications

      • Opportunities
      • [Graph] Global and India: Launches with high/added protein claims, by category, 2018
      • Who's innovating
      • Global innovations
    • appendix

      • MINTEL Indian consumer – OTHER REPORTS AVAILABLE

        Proteins – Indian Consumer – 2019

        £1,950.29 (Excl.Tax)