Provenance in Food and Drink - UK - April 2012
US $2,463.03 (Excl.Tax)Excl. Tax Buy Now
“The strong interest in provenance among the higher-earning households signals the ongoing potential to leverage origin information to justify added value. Emphasising provenance on-pack has potential to appeal to those consumers who are willing to pay more for a British product.”
– Amy Lloyd, Senior Food and Drink Analyst
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