Pub Catering - UK - May 2013
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“Whilst increasing the ‘experiential’ element will help create a buzz around the dining/leisure occasion, operators should also be concentrating on improving engagement rates with consumers’ pre-/post-visit in order to increase the likelihood of turning diners into ‘brand ambassadors given the weight diners put on personal recommendation in venue choice.”
– Helena Spicer – Senior Foodservice Analyst
Some questions answered in this report include:
An established image as being a value-for-money provider has helped to buoy the pub restaurant industry in recent years. However, factors such as poor weather over a number of seasons, combined with low consumer confidence have worked to dampen consumers’ enthusiasm for spending on eating out and forced operators to more proactively chase footfall.
Catering continues to gain share of overall pub revenues, as sales of alcoholic drinks continue to come under pressure from rising prices and a shift towards in-home drinking; however the long-term decline in pub outlet numbers limits its potential growth somewhat. As operators focus on gaining market share, trends towards more defined brand positions, such as premium pub concepts, are evident as operators look to target particular consumer groups more effectively. Menu innovation is another key strategy in the industry as operators look to increase their competitiveness against other eating-out sectors, and re-ignite consumers’ willingness to spend on this category.
Pub catering is defined as covering meals of any kind sold in public houses, with the exclusion of any drinks and also excluding packaged snack products (eg crisps, nuts, pork scratchings).
A public house (or ‘pub’) is defined as premises with a full on-licence, open to the public without entry qualifications or payment, for the purpose of purchasing and consuming alcohol during normal licensing hours.
Licensed restaurants are excluded from Mintel’s definition of pub-restaurants, as are hotels for which drinks form only a part of the overall business. Other premises, which may have full on-licences but are not generally open to the public, including licensed clubs, a variety of leisure venues and college bars, are also excluded.
Some important terms connected with the pub business are:
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