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Description

Description

“Adding more treat elements such as cocktails and drinks flights can help venues enhance their special-occasion proposition and help to drive footfall for higher-spending occasions. Alternatively, launching more products facilitating regular purchase such as takeaway coffee and morning goods allows brands to further exploit their image as providing everyday value.”

– Helena Spicer, Senior Foodservice Analyst

This report looks at the following areas:

  • Opportunities for pubs to embrace their everyday meal image, or alter it
  • Pubs need to target specific consumer groups and dining occasions
  • Building on the current popularly of pubs amongst the under-25s

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Pub catering market size and forecast, 2008-18
            • Market factors
              • Companies, brands and innovation
                • Companies and products
                  • Brand research
                    • Figure 2: Pub restaurant brand personality – Macro image, December 2013
                  • Who’s innovating?
                    • The consumer
                      • Frequency of visiting a pub
                        • Figure 3: Frequency of visiting a pub/bar for a drink or to eat in, February 2014
                        • Figure 4: Frequency of visiting a pub/bar for a meal, 2010, 2012, 2013 and 2014
                      • Actions and engagement with pubs
                        • Figure 5: Actions and engagement with pubs, February 2014
                      • Attitudes towards pub catering
                        • Figure 6: Attitudes towards pub catering, February 2014
                      • Pub menu enticements
                        • Figure 7: Pub menu enticements, February 2014
                      • What we think
                      • Issues and Insights

                          • Opportunities for pubs to embrace their everyday meal image, or alter it
                            • The facts
                              • The implications
                                • Pubs need to target specific consumer groups and dining occasions
                                  • The facts
                                    • The implications
                                      • Building on the current popularly of pubs amongst the under-25s
                                        • The facts
                                          • The implications
                                          • Trend Application

                                              • The ‘Influentials’
                                                • Collective Intelligence
                                                  • Access Anything, Anywhere
                                                  • Market Drivers

                                                    • Key points
                                                      • Pub visits affected by continuing decline in alcohol consumption in the UK
                                                        • Figure 8: Selected consumer spending priorities (after bills), March 2010-March 2014
                                                        • Figure 9: Consumer Confidence Index, monthly, January 2007-March 2014
                                                      • Continuing pub closures have also been fuelled by rising overheads and pressurised margins
                                                        • Using pop-ups to appeal to growing pre-/no family consumers
                                                          • Figure 10: Forecast adult population trends, by lifestage, 2008-18
                                                      • Who’s Innovating?

                                                        • Key points
                                                          • All-day dining takes centre stage
                                                            • Lighter dishes aim to cater for lunch
                                                              • Hot drinks and cakes look to build a more flexible leisure offering
                                                                • Food and drink specialist concepts continue to emerge
                                                                  • Pizza offers an accessible menu addition
                                                                    • Specialist food concepts tailored to drinks
                                                                    • Market Size and Forecast

                                                                      • Key points
                                                                        • Food-led pubs continue to perform strongly
                                                                          • Figure 11: Pub catering market size and forecast, 2008-18
                                                                        • Food continues to gain share in pub revenues
                                                                          • Operators expand menus to reduce reliance on drinks
                                                                            • Value and special occasions remain a challenge
                                                                              • Figure 12: Pub catering market size and forecast – Fan chart, 2008-18
                                                                            • Forecast methodology
                                                                            • Market Share

                                                                              • Key points
                                                                                • Outlet numbers
                                                                                  • Figure 13: Selected leading pub operators, by outlet numbers, 2012-14
                                                                              • Companies and Products

                                                                                • Company profiles
                                                                                  • Greene King
                                                                                    • Financial data
                                                                                      • Figure 14: Key financial data for Greene King plc, 2009-13
                                                                                      • Figure 15: Revenue, by segment for Greene King plc, 2012 and 2013
                                                                                    • Recent developments
                                                                                      • Menu developments
                                                                                        • JD Wetherspoon
                                                                                          • Financial data
                                                                                            • Figure 16: Key financial data for JD Wetherspoon plc, 2009-13
                                                                                          • Recent developments
                                                                                            • Menu developments
                                                                                              • Mitchells & Butlers (M&B)
                                                                                                • Financial data
                                                                                                  • Figure 17: Key financial data for Mitchells & Butlers plc, 2009-13
                                                                                                • Recent developments
                                                                                                  • Menu developments
                                                                                                    • Spirit Pub Company
                                                                                                      • Financial data
                                                                                                        • Figure 18: Key financial data for Spirit Pub Company, 2010-13
                                                                                                        • Figure 19: Spirit Pub Company revenue, by segment, 2012 and 2013
                                                                                                      • Recent developments
                                                                                                        • Menu developments
                                                                                                          • Stonegate Pub Company
                                                                                                            • Financial data
                                                                                                              • Figure 20: Key financial data for Stonegate Pub Company LTD, 2011 and 2012
                                                                                                            • Recent developments
                                                                                                              • Menu developments
                                                                                                                • Whitbread
                                                                                                                  • Financial data
                                                                                                                    • Figure 21: Key financial data for Whitbread plc, 2009/10-2013/14
                                                                                                                  • Recent developments
                                                                                                                    • Menu developments
                                                                                                                      • Geronimo Inns
                                                                                                                        • Financial data
                                                                                                                          • Figure 22: Key financial data for Geronimo Plc, 2010-13
                                                                                                                        • Recent developments
                                                                                                                          • Menu developments
                                                                                                                          • Brand Research

                                                                                                                            • Brand map
                                                                                                                                • Figure 23: Attitudes towards and usage of brands in the pub restaurant sector, December 2013
                                                                                                                              • Correspondence analysis
                                                                                                                                • Brand attitudes
                                                                                                                                  • Figure 24: Attitudes, by pub restaurant brand, December 2013
                                                                                                                                • Brand personality
                                                                                                                                  • Figure 25: Pub restaurant brand personality – Macro image, December 2013
                                                                                                                                  • Figure 26: Pub restaurant brand personality – Micro image, December 2013
                                                                                                                                • Brand experience
                                                                                                                                  • Figure 27: Pub restaurant brand usage, December 2013
                                                                                                                                  • Figure 28: Satisfaction with various pub restaurant brands, December 2013
                                                                                                                                  • Figure 29: Consideration of pub restaurant brands, December 2013
                                                                                                                                  • Figure 30: Consumer perceptions of current pub restaurant brand performance, December 2013
                                                                                                                                • Brand recommendation
                                                                                                                                  • Figure 31: Recommendation of selected pub restaurant brands, December 2013
                                                                                                                              • Frequency of Visiting a Pub

                                                                                                                                • Key points
                                                                                                                                  • Nearly half of UK adults visit a pub for a meal about once a month
                                                                                                                                    • Figure 32: Frequency of visiting a pub/bar for a drink or to eat in, February 2014
                                                                                                                                    • Figure 33: Frequency of visiting a pub/bar for a meal, 2010, 2012, 2013 and 2014
                                                                                                                                  • Highlighting dishes not just deals
                                                                                                                                    • Grandparents’ Day motivates family pub visits for Orchid
                                                                                                                                    • Engagement with Pubs

                                                                                                                                      • Key points
                                                                                                                                        • Opportunity for pubs to use technological advancements to make personal recommendations more likely to translate into direct sales
                                                                                                                                          • Figure 34: Actions and engagement with pubs, February 2014
                                                                                                                                        • Technological developments
                                                                                                                                          • Online bookings
                                                                                                                                            • Online ordering
                                                                                                                                              • ‘Push’ marketing
                                                                                                                                                • Engaging the young on social media
                                                                                                                                                  • Online engagement
                                                                                                                                                  • Attitudes Towards Pub Catering

                                                                                                                                                    • Key points
                                                                                                                                                      • Using drinks ranges to elevate the pub dining experience
                                                                                                                                                        • Figure 35: Attitudes towards pub catering, February 2014
                                                                                                                                                      • Pubs lack special-occasion appeal
                                                                                                                                                        • Drinks can help venues build differentiation
                                                                                                                                                          • Offering more unique dining experiences appeals to a large minority
                                                                                                                                                            • Stimulating sales of add-ons through menu innovation
                                                                                                                                                              • New starters and sides look to boost spend
                                                                                                                                                                • Desserts need differentiation to appeal
                                                                                                                                                                • Pub Menu Enticements

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Balancing interest in ethnic flavours with demand for British pub classics
                                                                                                                                                                      • Figure 36: Pub menu enticements, February 2014
                                                                                                                                                                    • Differentiation from at-home meals remains in high demand
                                                                                                                                                                      • Ethnic dishes appeal in a pub
                                                                                                                                                                        • Pub classics still rule
                                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                                            • Figure 37: Best- and worst-case forecasts for the UK pub catering market, by value, 2013-18
                                                                                                                                                                        • Appendix – Brand Research

                                                                                                                                                                            • Figure 38: Brand usage, December 2013
                                                                                                                                                                            • Figure 39: Brand commitment, December 2013
                                                                                                                                                                            • Figure 40: Brand momentum, December 2013
                                                                                                                                                                            • Figure 41: Brand diversity, December 2013
                                                                                                                                                                            • Figure 42: Brand satisfaction, December 2013
                                                                                                                                                                            • Figure 43: Brand recommendation, December 2013
                                                                                                                                                                            • Figure 44: Brand attitude, December 2013
                                                                                                                                                                            • Figure 45: Brand image – Macro image, December 2013
                                                                                                                                                                            • Figure 46: Brand image – Micro image, December 2013
                                                                                                                                                                        • Appendix – Frequency of Visiting a Pub

                                                                                                                                                                            • Figure 47: Frequency of visiting a pub/bar for a drink/meal, February 2014
                                                                                                                                                                            • Figure 48: Frequency of visiting a pub/bar for a meal, by demographics, February 2014
                                                                                                                                                                            • Figure 49: Factors driving pub/bar visits, by frequency of visiting a pub/bar for a meal, February 2014
                                                                                                                                                                            • Figure 50: Attitudes towards pubs/bar, by frequency of visiting a pub/bar for a meal, February 2014
                                                                                                                                                                            • Figure 51: Actions and engagement with pubs/bars, by frequency of visiting a pub/bar for a meal, February 2014
                                                                                                                                                                            • Figure 52: Attitudes towards pub catering, by frequency of visiting a pub/bar for a meal, February 2014
                                                                                                                                                                            • Figure 53: Pub menu enticements, by frequency of visiting a pub/bar for a meal, February 2014
                                                                                                                                                                        • Appendix – Engagement with Pubs

                                                                                                                                                                            • Figure 54: Actions and engagement with pubs, February 2014
                                                                                                                                                                            • Figure 55: Most popular actions and engagement with pubs, by demographics, February 2014
                                                                                                                                                                            • Figure 56: Next most popular actions and engagement with pubs, by demographics, February 2014
                                                                                                                                                                            • Figure 57: Actions and engagement with pubs, by most popular actions and engagement with pubs, February 2014
                                                                                                                                                                            • Figure 58: Actions and engagement with pubs, by next most popular actions and engagement with pubs, February 2014
                                                                                                                                                                        • Appendix – Attitudes Towards Pub Catering

                                                                                                                                                                            • Figure 59: Attitudes towards pub catering, February 2014
                                                                                                                                                                            • Figure 60: Most popular attitudes towards pub catering, by demographics, February 2014
                                                                                                                                                                            • Figure 61: Next most popular attitudes towards pub catering, by demographics, February 2014
                                                                                                                                                                            • Figure 62: Attitudes towards pub catering, by most popular attitudes towards pub catering, February 2014
                                                                                                                                                                            • Figure 63: Attitudes towards pub catering, by next most popular attitudes towards pub catering, February 2014
                                                                                                                                                                            • Figure 64: Pub menu enticements, by most popular attitudes towards pub catering, February 2014
                                                                                                                                                                            • Figure 65: Pub menu enticements, by next most popular attitudes towards pub catering, February 2014
                                                                                                                                                                        • Appendix – Pub Menu Enticements

                                                                                                                                                                            • Figure 66: Pub menu enticements, February 2014
                                                                                                                                                                            • Figure 67: Most popular pub menu enticements, by demographics, February 2014
                                                                                                                                                                            • Figure 68: Next most popular pub menu enticements, by demographics, February 2014
                                                                                                                                                                            • Figure 69: Pub menu enticements, by most popular pub menu enticements, February 2014
                                                                                                                                                                            • Figure 70: Pub menu enticements, by next most popular pub menu enticements, February 2014

                                                                                                                                                                        About the report

                                                                                                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                        • The Consumer

                                                                                                                                                                          What They Want. Why They Want It.

                                                                                                                                                                        • The Competitors

                                                                                                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                                                                                                        • The Market

                                                                                                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                        • The Innovations

                                                                                                                                                                          New Ideas. New Products. New Potential.

                                                                                                                                                                        • The Opportunities

                                                                                                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                                                                                                        • The Trends

                                                                                                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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