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Pub Catering - UK - May 2018

“Eating at pubs is an affordable treat which should not be badly impacted in a consumer downturn, providing pub operators continue delivering excellent service as well as high quality yet affordable meals. In addition, pubs that make the most of non-traditional meal times can maximise profits coming from younger consumers who are fuelling demand for all-day grazing.”
– Trish Caddy, Foodservice Analyst

This report looks at the following areas:

  • Winning with families
  • Opportunities in “fourth” meals
  • Modernising and staying true

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • The market
            • Catering segment fuels pub sector
              • Lower growth is expected in the next five years
                • Figure 1: Forecast for the value of the pub catering market, 2012-22
              • Companies and brands
                • Fast-growing food-led concepts: pizza, all-day dining, mobile apps
                  • JD Wetherspoon leads in value perception; Harvester wins healthy perception
                    • The consumer
                      • Evening visits losing out
                        • Figure 2: Frequency of visits, April 2018
                      • Beer is the favourite pub drink
                        • Figure 3: Most popular drinks, April 2018
                      • Lunch and dinner occasions attract different visitors
                        • Figure 4: Eating occasions, April 2018
                      • Most people have benefited from special offers at pubs
                        • Figure 5: Pub catering behaviours, April 2018
                      • Pubs need to modernise food offerings ...
                        • Figure 6: Menu trends to encourage visits, April 2018
                      • ... and stay true to their roots
                        • Figure 7: Attitudes towards pub catering, April 2018
                      • What we think
                      • Issues and Insights

                        • Winning with families
                          • The facts
                            • The implications
                              • Opportunities in “fourth” meals
                                • The facts
                                  • The implications
                                    • Modernising and staying true
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Catering segment fuels pub sales
                                            • Lower growth is expected in the next five years
                                              • Price rises could hit consumer spending
                                                • Pub operators endure rising costs
                                                  • Ageing population may dampen long-term growth
                                                  • Market Size and Forecast

                                                    • Pub catering segment continues to grow …
                                                      • Figure 8: Forecast for the value of the pub catering market, 2012-22
                                                    • … but pubs need to endure tough trading conditions
                                                      • Figure 9: Examples of supermarket’s pub-style ready meals, April 2018
                                                      • Figure 10: Best- and worst-case forecast for pub catering market, 2012-22
                                                    • Forecast methodology
                                                    • Market Drivers

                                                      • Brexit uncertainty for pubs sector
                                                        • Pubs have less appeal to an ageing population
                                                          • Figure 11: Change in age structure of the UK population, 2012-17 and 2017-22
                                                        • Fight against obesity remains on the agenda
                                                          • New Pubs Code for tied leased and tenancy agreements
                                                            • Pub closures remain commonplace
                                                              • Price rises could hit consumer spending
                                                                • Rising menu prices
                                                                  • Household budgets start to ease
                                                                    • Pub operators continue to face rising costs
                                                                      • National Living Wage and National Minimum Wage
                                                                        • Apprenticeship Levy
                                                                          • Revaluation of business rates
                                                                            • Utilities add pressures on publicans
                                                                              • Figure 12: Utility prices paid by non-domestic consumers (including the Climate Change Levy), 2007-17*
                                                                            • Sports TV subscriptions
                                                                              • Move away from traditional fish choices
                                                                                • The soft drinks levy arrives
                                                                                  • Phasing out plastic
                                                                                  • Companies and Brands – What You Need to Know

                                                                                    • Food-led concepts in expansion mode
                                                                                      • Testing dining concepts and mobile apps
                                                                                        • Destination gastropubs drive demand for accommodation
                                                                                          • JD Wetherspoon leads in value perception ...
                                                                                            • ... while Harvester wins in perception of healthy food
                                                                                            • Competitive Strategies

                                                                                                • Expansion
                                                                                                  • Charles Wells expands Pizza, Pots and Pints
                                                                                                    • Loungers invests £10 million into 16 new sites
                                                                                                      • Acquisition
                                                                                                        • Stonegate takes on more pubs
                                                                                                          • Star Pubs & Bars acquires 1,900 Punch pubs
                                                                                                            • Refurbishment
                                                                                                              • M&B rolls out new format for Harvester
                                                                                                                • Collaborations
                                                                                                                  • Remarkable Pubs launches craft beer pub with fish and chip shop collaboration
                                                                                                                    • Trials
                                                                                                                      • Revolution Bars Group to boost food sales
                                                                                                                        • M&B trials mobile order at table
                                                                                                                          • Whitbread trials new pub format
                                                                                                                            • Wetherspoon trials pizza
                                                                                                                              • Refinancing
                                                                                                                              • Launch Activity and Innovation

                                                                                                                                • Interest in food and drink pairing can boost wine
                                                                                                                                  • Food delivery gains traction
                                                                                                                                    • Pubs with rooms
                                                                                                                                      • Draught cocktails
                                                                                                                                        • Figure 13: Draught cocktails by Funkin Cocktails, March 2018
                                                                                                                                      • Premium soft drinks
                                                                                                                                        • Figure 14: Aqua Spritz by Brewfitt Ltd, March 2018
                                                                                                                                      • Vegan and vegetarian options
                                                                                                                                        • Pub pop-ups and events
                                                                                                                                        • Brand Research

                                                                                                                                            • Brand map
                                                                                                                                              • Figure 15: Attitudes towards and usage of selected brands, April 2018
                                                                                                                                            • Key brand metrics
                                                                                                                                              • Figure 16: Key metrics for selected brands, April 2018
                                                                                                                                            • Brand attitudes: J D Wetherspoon seen to offer the best value
                                                                                                                                              • Figure 17: Attitudes, by brand, April 2018
                                                                                                                                            • Brand personality – macro: Beefeater and Toby Carvery edge towards boring
                                                                                                                                              • Figure 18: Brand personality – macro image, April 2018
                                                                                                                                            • Brand personality – micro: Potential for Walkabout to be a cool brand
                                                                                                                                              • Figure 19: Brand personality – micro image, April 2018
                                                                                                                                            • Brand analysis
                                                                                                                                              • J D Wetherspoon is UK’s dominant pub brand
                                                                                                                                                • Figure 20: User profile of JD Wetherspoon, April 2018
                                                                                                                                              • Toby Carvery is accessible
                                                                                                                                                • Figure 21: User profile of Toby Carvery, April 2018
                                                                                                                                              • Harvester, healthiest brand of all
                                                                                                                                                • Figure 22: User profile of Harvester, April 2018
                                                                                                                                              • Potential for Hungry Horse to increase brand awareness
                                                                                                                                                • Figure 23: User profile of Hungry Horse, April 2018
                                                                                                                                              • More can be done to improve value proposition of Beefeater Grill among older diners
                                                                                                                                                • Figure 24: User profile of Beefeater Grill, April 2018
                                                                                                                                              • There’s scope for Walkabout Bars to ramp up its “cool factor”
                                                                                                                                                • Figure 25: User profile of Walkabout Bars, April 2018
                                                                                                                                            • The Consumer – What You Need to Know

                                                                                                                                              • Evening visits losing out
                                                                                                                                                • Beer is the favourite pub drink
                                                                                                                                                  • Meal times spur coffee sales
                                                                                                                                                    • Most people visit pubs through promoted visits
                                                                                                                                                      • Modernising pub food ...
                                                                                                                                                        • ... while staying true to your roots
                                                                                                                                                        • Frequency of Visits

                                                                                                                                                          • A drop in overall visits
                                                                                                                                                            • Figure 26: Change in overall visits, March 2017- April 2018
                                                                                                                                                          • More people visit a pub/bar during the day
                                                                                                                                                            • Young families eat at pubs on a regular basis
                                                                                                                                                              • Figure 27: Frequency of visits, April 2018
                                                                                                                                                            • Women and older consumers rarely eat at pubs
                                                                                                                                                            • Most Popular Drinks

                                                                                                                                                              • Beer is the most popular drink
                                                                                                                                                                • Figure 28: Most popular drinks, April 2018
                                                                                                                                                              • Healthier fizzy drinks could keep prices sweet
                                                                                                                                                                • Mocktails and alcohol-free drinks in high spirits
                                                                                                                                                                • Popular Eating Occasions

                                                                                                                                                                  • Lunch and dinner occasions attract different visitors
                                                                                                                                                                      • Figure 29: Eating occasions, April 2018
                                                                                                                                                                    • Meal times spur coffee sales
                                                                                                                                                                      • Figure 30: Popular eating occasions, by hot drinks ordered, April 2018
                                                                                                                                                                      • Figure 31: Most popular meal times, by interest in barista-style coffee, April 2018
                                                                                                                                                                    • Rise of the “fourth meal” in cities
                                                                                                                                                                    • Pub Catering Behaviours

                                                                                                                                                                      • Most people have eaten at pubs through promoted visits
                                                                                                                                                                          • Figure 32: Pub catering behaviours, April 2018
                                                                                                                                                                        • It’s a family affair
                                                                                                                                                                          • The influence of reviews
                                                                                                                                                                          • Menu Trends to Encourage Visits

                                                                                                                                                                            • Modern pub grub boosts food-led venues
                                                                                                                                                                              • Figure 33: Menu trends to encourage visits, April 2018
                                                                                                                                                                              • Figure 34: Attitudes towards pub catering, by interest in pub catering trends, April 2018
                                                                                                                                                                            • Modernising pub venues with open kitchens
                                                                                                                                                                              • Small plates create diner experience without going over-the-top
                                                                                                                                                                                • British cheese/charcuterie boards can drive snacks
                                                                                                                                                                                  • Figure 35: Most popular meal times, by interest in pub catering trends, April 2018
                                                                                                                                                                              • Attitudes towards Pub Catering

                                                                                                                                                                                • Personalised promotions essential for pubs/bars
                                                                                                                                                                                  • Figure 36: Attitudes towards pub catering, April 2018
                                                                                                                                                                                • Stay true to your roots by focusing on provenance
                                                                                                                                                                                  • Free-from food helps create awareness
                                                                                                                                                                                    • Tapping into younger Millennials’ charitable side
                                                                                                                                                                                      • Connecting with the public through outdoor events
                                                                                                                                                                                        • Urban families most keen on all-day dining – CHAID analysis
                                                                                                                                                                                          • Figure 37: Pub Catering – CHAID – Tree output, April 2018
                                                                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                          • Abbreviations
                                                                                                                                                                                            • Consumer research methodology
                                                                                                                                                                                              • CHAID methodology
                                                                                                                                                                                                • Figure 38: Pub catering – CHAID – Table output, April 2018
                                                                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                                                                • Figure 39: Best- and worst-case forecast of total UK pub catering sales, 2017-22
                                                                                                                                                                                              • Forecast methodology

                                                                                                                                                                                              Pub Catering - UK - May 2018

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