After necessities and bills, going out, such as the pub & cinema, and dining out still remain consumers’ top spending priorities.
- Although 4.4m adults go to the pub for a drink twice a week or more, more than 17m say that they never go to pub just for a drink, highlighting the plight of drinks-led venues in the modern era.
- Almost 29m people decide on which pub to visit for a drink by its location/ convenience, with price promotions only influencing just under 4m pub goers.
- Nearly one in two pub goers say that price promotions do not draw them to one particular drinking venue over another. However, out of a choice of price incentives, complimentary drinks/ drinks with a meal comes out on top, appealing to 11.7 pub goers (mostly third age women). Immediate rewards are the most attractive for consumers with only 5.4m pub goers being enticed by money-off the next purchase offers.
- With more than 50 pubs closing each week, the pub market is in the midst of an identity crisis, fighting to find its place in the leisure market. A food offer can influence the pub choice of nearly 14m consumers, however, with so many pubs now relying on food offers to bouy sales, subsequent issues have emerged such as price wards and difficulty in creating genuine USP’s.
- Despite widespread predications of carnage on the high street arising from the relaxation in licensing laws in November 2005, this has turned out not be the case. In fact, just 850 pubs, bars and nightclubs now have the necessary licence to allow them to open for 24 hours a day. However, this does not mean that they do so every day.