Purchasing Journey for Fashion - UK - June 2019
Covered in this report
This report investigates the process of researching and buying fashion products in the UK, with a focus on the consumer journey to the purchase, both online and offline. It examines the channels that UK consumers prefer to use at each stage of the fashion purchasing process, including how different channels are linked.
For the purpose of this report and unless otherwise indicated, Mintel defines fashion as the following three categories – clothing (including womenswear, menswear, childrenswear and underwear), footwear and accessories.
The market size for this report includes all consumer spending on men’s, women’s and children’s clothing, footwear and accessories (including underwear but excluding jewellery and watches) through all retail outlets. To give full context into how consumers are shopping for fashion we provide a total and online market size.
“The way people shop for fashion is changing and the distinction between online and offline is increasingly superficial as both channels are intrinsically linked, influencing one another. Online does continue to capture a greater share of the market year-on-year, but the argument remains that many online sales would not be possible without the presence of physical stores. Store-based retailers need to find new ways to harness the power of their high-street presence.”
– Samantha Dover, Senior Retail Analyst
This report examines the following issues:
- Online vs offline in the British fashion industry
- Who are the real fashion influencers?
- Meeting the needs of an ever-more demanding consumer
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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