Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Quick Service Restaurants - Canada - June 2019

Covered in this report

This report covers quick service restaurants:

  • Quick service restaurant (QSR): also called fast food, restaurants that primarily focus on serving food quickly and at lower prices than full service, sit down restaurants. These establishments typically have minimal table service and generally require consumers to order their meals at a walk-up counter or drive-thru window.

"The primary focus of this Report will be to better understand usage of quick service restaurants, the drivers and barriers to visits and the opportunities to leverage tactics such as new technology, unique flavours and emerging alternatives to meat. The findings of this Report are based on the results of Mintel’s exclusive research and will help provide consumer behaviour in a market that is both mature and dynamic."
- Scott Stewart, Senior Technology and Media Analyst

This Report looks at the following areas:

  • QSR has limited space for growth
  • Consumers are slow to adopt new technologies
  • QSRs stand to gain from staying focused and keeping it simple
  • Use flavours, toppings and ingredients strategically
  • The rise of plant-based alternatives to meat

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • QSR has limited space for growth
            • Consumers are slow to adopt new technologies
              • Figure 1: Tech usage in QSR, March 2019
            • The opportunities
              • QSRs stand to gain from staying focused and keeping it simple
                • Figure 2: Reasons for choosing a QSR, March 2019
              • Use flavours, toppings and ingredients strategically
                • Figure 3: Impact of ingredients/toppings/flavours on order likelihood, March 2019
              • The rise of plant-based alternatives to meat
                • Figure 4: Dietary preferences, March 2019
              • What it means
              • The Market – What You Need to Know

                • Immigration trends will impact the QSR market
                  • Minimum wage increases have affected costs and menu prices
                    • Real estate trends in major cities can be a challenge for QSRs
                      • Parents are looking for ways to improve their busy schedules
                        • An aging population will impact the QSR market
                          • Unemployment rates can be indicative of QSR market health
                          • Market Factors

                            • Immigration trends will impact the QSR market
                              • Minimum wage increases have affected costs and menu prices
                                • Real estate trends in major cities can be a challenge for QSRs
                                  • Parents are looking for ways to improve their busy schedules
                                    • An aging population will impact the QSR market
                                      • Figure 5: Population aged 0-14 and 65+, as of July 1, 1995-2035*
                                    • Unemployment rates can be indicative of QSR market health
                                      • Figure 6: Canadian unemployment rate, residents 15 years and older, March 2019
                                  • Key Players – What You Need to Know

                                    • Third-party companies are making QSRs more convenient
                                      • QSRs are expanding dayparts to increase traffic
                                        • Fast casual is putting pressure on QSRs to improve
                                          • HMR and meal kits are competing with a core value of QSR
                                            • Plant-based proteins are entering the mainstream
                                              • Ongoing influx of international QSR brands coming to Canada
                                              • What’s Working?

                                                • Third-party companies are making QSRs more convenient
                                                  • QSRs are expanding dayparts to increase traffic
                                                  • Challenges

                                                    • Fast casual is putting pressure on QSRs to improve
                                                      • HMR and meal kits are competing with a core value of QSR
                                                      • What’s Next?

                                                        • Plant-based proteins are entering the mainstream
                                                          • Figure 7: Beyond Meat Invites you to Go Beyond #BYND, May 2019
                                                        • Ongoing influx of international QSR brands coming to Canada
                                                        • The Consumer – What You Need to Know

                                                          • Quick service restaurant usage
                                                            • Drivers and barriers to visiting QSRs
                                                              • Technology in QSR
                                                                • Identifying the opportunities for promotions
                                                                  • Optimizing menus with flavours and toppings
                                                                    • Evaluating the rise of meat alternatives in QSR
                                                                    • Quick Service Restaurant Usage

                                                                      • Most consumers have visited a QSR recently
                                                                        • Figure 8: Past three month restaurant visits, March 2019
                                                                        • Figure 9: Past three month fast food coffee vs fast food burger visits, by age, March 2019
                                                                        • Figure 10: Past three month fast food coffee vs fast food burger visits, by gender, March 2019
                                                                        • Figure 11: Past three month fast food coffee vs fast food burger visits, by region, March 2019
                                                                        • Figure 12: Past three month fast food coffee vs fast food burger visits, by household composition, March 2019
                                                                        • Figure 13: Past three month fast food coffee vs fast food burger visits, by financial situation, March 2019
                                                                    • Drivers and Barriers to Visiting QSRs

                                                                      • Taste, price and location are key factors to attract customers
                                                                        • Figure 14: Reasons for choosing a QSR, March 2019
                                                                        • Figure 15: Reasons for choosing a QSR: food taste vs price, by age, March 2019
                                                                        • Figure 16: Reasons for choosing a QSR: food taste vs price, by region, March 2019
                                                                      • Comparing price vs promotions and location vs accessibility
                                                                        • Figure 17: Reasons for choosing a QSR: value and convenience, March 2019
                                                                        • Figure 18: Reasons for choosing a QSR: value, by household income, March 2019
                                                                        • Figure 19: Reasons for choosing a QSR: convenience, by age, March 2019
                                                                        • Figure 20: Reasons for choosing a QSR: convenience, by household composition, March 2019
                                                                      • Eye-catching initiatives aren’t driving QSR visits
                                                                        • Figure 21: New Burger Place | McDonald’s Canada, March 2019
                                                                        • Figure 22: Sweet vs Heat | Subway, February 2019
                                                                        • Figure 23: Reasons for choosing a QSR: LTOs and unique experience, by age, March 2019
                                                                    • Technology in QSR

                                                                      • Kiosk ordering at QSR is being widely adopted
                                                                          • Figure 24: Tech usage in QSR, March 2019
                                                                          • Figure 25: Experience with QSR kiosk ordering, by age, March 2019
                                                                          • Figure 26: Experience with QSR kiosk ordering, by region, March 2019
                                                                        • Interest in mobile innovations varies
                                                                          • Figure 27: Tech usage in QSR: mobile innovations, March 2019
                                                                          • Figure 28: Tech usage in QSR: mobile innovations, by age, March 2019
                                                                          • Figure 29: Tech usage in QSR, Chinese Canadians* vs overall, March 2019
                                                                        • Third-party delivery services will take time to reach mass appeal
                                                                          • Figure 30: Tech usage in QSR: third-party delivery, by age, March 2019
                                                                          • Figure 31: Third-party delivery service usage/interest, by living area, March 2019
                                                                      • Identifying the Opportunities for Promotions

                                                                        • Keep it simple when it comes to promotions and deals
                                                                          • Figure 32: Promotions/deals used in the past three months, March 2019
                                                                        • Paper vs digital coupons
                                                                          • Figure 33: Coupons used in the past three months, by age, March 2019
                                                                          • Figure 34: Coupons used in the past three months, by region, March 2019
                                                                          • Figure 35: Coupons used in the past three months, Chinese Canadians* vs overall, March 2019
                                                                      • Optimizing Menus with Flavours and Toppings

                                                                        • It’s hard to go wrong with bacon
                                                                          • Figure 36: QPC BLT | McDonald’s Canada, January 2019
                                                                          • Figure 37: Wendy’s New Made to Crave Menu, February 2019
                                                                          • Figure 38: New Harvest Guacamole Chicken Sandwich | Subway, May 2018
                                                                          • Figure 39: Impact of ingredients/toppings/flavours on order likelihood, March 2019
                                                                          • Figure 40: Impact of bacon, mushrooms and garlic on likelihood of ordering, by age, March 2019
                                                                          • Figure 41: Impact of bacon, mushrooms and garlic on likelihood of ordering, by region, March 2019
                                                                          • Figure 42: Impact of bacon, mushrooms and garlic on likelihood of ordering, born in Canada vs not born in Canada, March 2019
                                                                        • Using polarizing ingredients and toppings strategically
                                                                          • Figure 43: Impact of spicy flavours and jalapenos on likelihood of ordering, by gender, March 2019
                                                                          • Figure 44: Impact of spicy flavours and jalapenos on likelihood of ordering, by age, March 2019
                                                                          • Figure 45: Impact of spicy flavours on likelihood of ordering, by age and gender, March 2019
                                                                          • Figure 46: Impact of spicy flavours on likelihood of ordering, by race, March 2019
                                                                        • Some ingredients have little impact on consumer decisions
                                                                          • Figure 47: No impact on likelihood of ordering, March 2019
                                                                          • Figure 48: Impact of plant-based proteins on likelihood of ordering, by diet, March 2019
                                                                      • Evaluating the Rise of Meat Alternatives in QSR

                                                                        • Consumers want to make incremental reductions in meat consumption
                                                                          • Figure 49: Dietary preferences, March 2019
                                                                          • Figure 50: Follow flexitarian diet, by age and gender, March 2019
                                                                          • Figure 51: Reasons for choosing a QSR, flexitarian vs overall, March 2019
                                                                        • Tempering expectations for meat alternatives in QSR
                                                                          • Figure 52: A&W | The Beyond Meat Burger, July 2018
                                                                          • Figure 53: The Impossible Taste Test | Impossible Whopper, March 2019
                                                                          • Figure 54: Past three month restaurant visits, women 55+ vs overall, March 2019
                                                                      • Appendix – Data Sources and Abbreviations

                                                                        • Data sources
                                                                          • Consumer survey data
                                                                            • Consumer qualitative research
                                                                              • Abbreviations and terms
                                                                                • Abbreviations
                                                                                  • Terms

                                                                                  Quick Service Restaurants - Canada - June 2019

                                                                                  £3,435.47 (Excl.Tax)