Quick Service Restaurants - US - August 2013
“Operators are struggling with the need to provide low prices at a time when commodity costs are quickly increasing. Quick service restaurants must wean consumers off the idea of price and provide extra value in order to justify increases. Since many customers are beginning to seek a more upscale and healthful fast casual experience, fast food restaurants have been changing to better align with those competencies. However, with this move, it is important to continue to meet the needs of the no-frills customers that still value speed and price above all else.”
– Bethany Wall, Foodservice Analyst
Some questions answered in this report include:
- How do quick serves compete on price, even as costs rise?
- How can quick serves answer to the threat of fast casuals?
- How can operators capitalize on the aspects of QSR that consumers value most?
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