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"The QSR market is thriving thanks to QSR brands making changes consumers want while still staying true to its brand identity. Value remains a major focus within the QSR market, and most chains are focusing heavily on their low-price options, with many also developing a few premium options in order to attract fast casual customers. Most QSRs have fully embraced technology; nearly all major QSRs are building out their delivery capabilities and adding new in-store technologies such as ordering kiosks and digital menu boards. QSRs are also leveraging social media and building brand loyalty by having a social media persona."

- Caleb Bryant, Senior Foodservice Analyst

This report will look at the following areas:

  • Interest in QSR delivery is fairly low
  • New menu items may only drive minimal traffic

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Interest in QSR delivery is fairly low
            • Figure 1: QSR tech use and interest, March 2018
          • New menu items may only drive minimal traffic
            • Figure 2: QSR deal/promotion utilization, March 2018
          • The opportunities
            • Nearly all consumers visit QSRs
              • Figure 3: QSR visitation, March 2018
            • Motivate delivery trial with low fees
              • Figure 4: QSR delivery motivators, March 2018
            • Consumers will pay more for premium options
              • Figure 5: QSR menu item price premium, March 2018
            • What it means
            • The Market – What You Need to Know

              • QSRs stay ahead of the competition
                • The QSR kids’ meal changes with the times
                  • QSRs benefit from macroeconomic conditions
                  • Market Perspective

                    • Fast casual chains fight among themselves
                      • Casual dining chains’ focus on value is a threat to QSRs
                        • QSRs outperform c-stores
                          • Figure 6: C-stores versus QSRs, January 2018
                        • Grocers may take the biggest bite out of QSR market share
                        • Market Factors

                          • Will Millennial parents kill the Happy Meal?
                            • Figure 7: Behaviors consumers avoid, April 2017
                          • Economic conditions ideal for QSRs
                            • Figure 8: Consumer sentiment index, January 2007 – December 2017
                            • Figure 9: Median household income, in inflation-adjusted dollars, 2006-16
                        • Key Players – What You Need to Know

                          • QSRs find the special sauce for success
                            • Chains interact with fans on social media and through new products
                              • Some QSRs reinvent themselves
                                • Delivery, sustainability, and buzzworthy LTOs are the future for QSRs
                                • What’s Working?

                                  • QSRs dominate the restaurant landscape
                                    • Cheap eats become the next battle in the value wars
                                      • Brands find their voice on social media
                                        • Figure 10: Social media engagement rate among QSRs, January 7, 2018-April 6, 2018
                                      • Domino’s snags the #1 pizza spot
                                        • KFC comes back from the brink
                                          • Chicken becomes the trendiest QSR menu item
                                            • QSR extend their brand with new products
                                            • What’s Struggling?

                                              • Subway attempts a turnaround
                                                  • Figure 11: Subway advertisement, “make it what you want”
                                                • Pizza Hut deals with Domino’s; Papa John’s shakes things up
                                                  • Dunkin’ focuses on their strengths
                                                  • What’s Next?

                                                    • QSRs bet big on delivery
                                                      • Packaging goes green
                                                        • QSRs due for a comeback
                                                          • McDonald’s gambles on fresh beef
                                                            • QSR LTOs evolve
                                                              • Veggie burgers coming to a QSR near you?
                                                                  • Figure 12: TV commercial, “SONIC Signature Slingers ‘Getting Away With IT’ :30 Commercial”
                                                              • The Consumer – What You Need to Know

                                                                • QSR visitation and satisfaction is high
                                                                  • Consumers visit QSRs for a variety of deals
                                                                    • Interest in QSR tech varies
                                                                      • Build sales with premium options
                                                                      • QSR Visitation

                                                                        • Nine out of 10 consumers eat at QSRs
                                                                          • Figure 13: Restaurant visitation, March 2018
                                                                          • Figure 14: QSR visitation, number of QSR chain types visited, March 2018
                                                                        • iGens/Millennials are core QSR users
                                                                          • Figure 15: QSR visitation, by generation, March 2018
                                                                        • Higher-income HHs have low QSR visitation
                                                                          • Figure 16: QSR visitation, by socioeconomic status, March 2018
                                                                        • Many parents rely on QSRs
                                                                          • Figure 17: QSR visitation, by Millennial parent breaks, March 2018
                                                                          • Figure 18: QSR visitation, by Millennial parent breaks and gender, March 2018
                                                                      • Restaurant Satisfaction

                                                                        • Consumers are satisfied with QSR chains
                                                                          • Figure 19: Restaurant satisfaction, among visitors, March 2018
                                                                      • QSR Customer Demographic/Psychographic Profile

                                                                        • Overview
                                                                          • Moderate/heavy McDonald’s customers
                                                                            • Moderate/heavy Taco Bell customers
                                                                              • Moderate/heavy Chick-fil-A customers
                                                                              • QSR Deal/Promotion Utilization

                                                                                • Classic deals are most common, but new deals can get consumers in the door
                                                                                  • Figure 20: QSR deal/promotion utilization, March 2018
                                                                                • Consumers take advantage of many deals
                                                                                  • Figure 21: QSR deal/promotion utilization, number of deals/promotions used, March 2018
                                                                                • Bundled meals are a hit with iGens
                                                                                  • Figure 22: QSR deal/promotion utilization, top five deals by generation, indexed against all consumers, March 2018
                                                                                • A deal for every consumer type
                                                                                  • Figure 23: QSR deal/promotion utilization, by socioeconomic status, March 2018
                                                                                • Motivate Millennial parents with deals
                                                                                  • Figure 24: QSR deal/promotion utilization, by Millennial parent breaks, March 2018
                                                                                  • Figure 25: QSR deal/promotion utilization, by Millennial parent breaks and gender, March 2018
                                                                              • QSR Tech Use and Interest

                                                                                • Consumers still cool toward QSR delivery
                                                                                    • Figure 26: QSR tech use and interest, March 2018
                                                                                  • QSR delivery users: demographic profile
                                                                                    • Figure 27: QSR third-party delivery users, demographic profile, indexed against all consumers, March 2018
                                                                                • QSR Delivery Motivators

                                                                                  • Consumers want cheap and fast delivery
                                                                                    • Figure 28: QSR delivery motivators, March 2018
                                                                                  • QSR delivery isn’t for everyone
                                                                                    • Figure 29: QSR delivery motivators, by third party delivery use/interest, March 2018
                                                                                    • Figure 30: QSR delivery motivators, by generation, March 2018
                                                                                  • Millennial parents are an important potential consumer group
                                                                                    • Figure 31: QSR delivery motivators, by Millennial parent breaks, March 2018
                                                                                • QSR Menu Item Interest and Price Premium

                                                                                  • High interest in premium, fresh options
                                                                                    • Figure 32: QSR menu item interest, March 2018
                                                                                    • Figure 33: QSR menu item price premium, March 2018
                                                                                  • Fresh beef burgers are universally appealing
                                                                                    • Figure 34: QSR menu item interest, by gender and age, March 2018
                                                                                    • Figure 35: QSR menu item price premium, would pay $2+, by gender, March 2018
                                                                                • QSR Desired Improvements

                                                                                  • QSRs need to find a balance
                                                                                    • Figure 36: QSR desired improvements, March 2018
                                                                                  • Smart menu changes can attract new consumers
                                                                                    • Figure 37: QSR desired improvements, healthy choices, by gender and age, by socioeconomic status, March 2018
                                                                                    • Figure 38: QSR desired improvements, by generation, March 2018
                                                                                • Appendix – Data Sources and Abbreviations

                                                                                  • Data sources
                                                                                    • Consumer survey data
                                                                                      • Abbreviations and terms
                                                                                        • Abbreviations
                                                                                          • Terms

                                                                                          About the report

                                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                          • The Consumer

                                                                                            What They Want. Why They Want It.

                                                                                          • The Competitors

                                                                                            Who’s Winning. How To Stay Ahead.

                                                                                          • The Market

                                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                          • The Innovations

                                                                                            New Ideas. New Products. New Potential.

                                                                                          • The Opportunities

                                                                                            Where The White Space Is. How To Make It Yours.

                                                                                          • The Trends

                                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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