Quick Service Restaurant Industry - US - September 2012
What's included in the quick service restaurant industry report?
This report explores the current state of the QSR segment of the restaurant industry, and will incorporate proprietary research featuring menu analysis and consumer data regarding attitudes and behaviors toward fast food dining, revealing strategic insights and actionable opportunities for operators.
Among the topics covered in this report are:
- Marketing efforts that are instrumental in elevating brands above the competition
- How limited-time-offers have become an essential menu tool in a time of changing consumer demand and government regulation
- The historical impact of the value menu on the segment, and how to best transition this newfound customer favorite to realize profit
- Which menu developments and stabilizations are necessary to retain regular customers, while at the same time engaging the underserved
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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