Rail Tourism Industry (The) - Europe - May 2012
Rail tourism in Europe covers journeys made by train for the purpose of tourism. These may be for leisure/holiday, business, or to visit friends and relatives (VFR). What is excluded is regular travel between two places, typically persons commuting between home and their place of work.
There is no specific measurement of travellers on the European rail network by purpose of visit. However, by identifying those services that are predominantly, or exclusively used by tourists, it is possible to isolate and analyse the sector. Rail tourism in Europe is largely driven by three distinct types of travel:
- Journeys where the train itself is the key attraction, rather than the place the journey ends. This report calls these ‘Tourist trains and journeys’, as they are almost exclusively used by tourists. These journeys can be considered as attractions rather than transport. Trips are usually booked as packages through specialist tour operators or travel agents.
- Journeys where the destination is the main reason for travel. These tourists are less interested in the rail experience itself. This report calls these ‘International train journeys’. These journeys are used by tourists and commuters but predominantly (usually at least one half of all passengers) by tourists. Consequently, they are an important part of rail tourism in Europe, and importantly compete with other modes of transport – increasingly with air routes. The high-speed rail routes that are expanding across Europe are driving this form of rail tourism, although the rail-pass market that tends to use the slower trains is also important.
- Journeys where the tourist can transport their car with them. These Motorail services tend to be expensive and therefore, unlike the two types of travel above, appear to be in decline. However, they are almost exclusively used by tourists, and are therefore included in this report.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Why buy from us?
Buy now and you'll have instant access to the information you need to make the right decisions.