Reaction to the Recession - Changes in Shopping Behaviour - Ireland - November 2010
The recession, which began in September 2008 in RoI, and some months later in NI, has had a profound impact on Irish consumers’ spending and shopping habits. According to consumer data presented in this report, just 29% of NI and 23% of RoI consumers claim that their spending habits have not changed to any great degree over the past 12 months, with marginal difference in agreement between wealthy and less affluent consumers. In particular, consumers have reduced their discretionary spending and opted for discount retailers far more than previously.
This report examines the impact of the current economic downturn on Irish consumers’ spending and shopping habits across an extensive range of sectors and areas, assessing the background macroeconomic factors, key sector trends, the specific areas where cuts to spending have been made, attitudes towards spending and main priorities, if and when the economic situation improves.
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