Ready Meals and Ready-to-Cook Foods - UK - July 2019
Covered in this report
This report examines ready meals and ready-to-cook foods. Mintel’s market size includes products sold through the grocery retail channel including:
Chilled and frozen ready meals, including complete and part meals, and meal centres. This includes complete meals such as spaghetti Bolognese and curry with rice.
Ready-to-cook (RTC) foods are chilled food specifically positioned as needing no further preparation on the part of the consumer other than opening the packet and cooking the product according to the on-pack instructions. The major grocers have developed their own specific sub-branded ranges of such foods, such as the Sainsbury’s Just Cook range. It should be noted that some sectors of the trade use the terms ‘part prepared’ or ‘partially prepared foods’ – both terms are deemed to refer to ready-to-cook foods as defined for the purpose of this report.
Pies’ that have no pastry content (for example, shepherd’s pie) and, therefore, do not conform to Mintel’s definition of a pie are included as ready meals in this report.
“Health concerns pose a long-standing barrier to uptake. Promisingly, however, there is high openness to meals with healthier ingredients or options featuring fortification, offering clear evidence that ready meals have permission to position themselves as contributing to nutritious diets and healthy lifestyles.”
– Amy Price, Senior Food and Drink Analyst
This report examines the following issues:
- Healthy proposition can win over prepared meals users
- Ethical meat is of high interest to consumers
- Calling out time saved could reinforce convenience of prepared meals
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