Ready Meals - China - July 2019
Covered in this report
This report looks at consumers’ purchase and consumption habits of ready meals, their general attitudes towards and expectations of ready meals, and their attitudes towards future trends.
Ready meals include frozen, chilled, and ambient meals that require easy preparation. Frozen ready meals include frozen dumplings/wontons, frozen tangyuan (rice dumpling), frozen buns/ dim sum, frozen meat meal set, frozen pizza/pasta, and so forth. Chilled ready meals include ready-made lunchboxes/dishes that only need simple heating, sandwiches, sushi/rice balls, salad, etc. Ambient ready meals include cooked foods (eg deli, Oden) or ambient packaged meals (eg canned mixed congee).
Market value is based on spending on frozen and chilled ready meals; market volume is based on tonnes of consumption.
“Consumers evaluate the healthiness of ready meals based more on intrinsic factors, such as nutrition and ingredients; they also pay attention to labels. Upgrading products leveraging these elements is a current trend. Meanwhile, consumers are also paying attention to short shelf life, so chilled ready meals may have a better chance in the future, especially given the growth of Fresh apps, C-stores and community stores.”
– Belle Wang, Associate Research Analyst
This report examines the following issues:
- Develop premium frozen ready meals for breakfast occasion
- Enhance the performance of chilled ready meals in the lunch occasion
- Freeze-dried products provide convenience with maximum level of nutrition
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