Ready Meals - China - June 2016
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“Convenience and fast to serve are the most common features in the ready meals category, but in fact ‘taste’ is considered as the most important purchase decision factor. Besides the taste, consumers’ interest in ‘additive-free’ products has grown and the claim is likely to become a new norm in the ready meals category.”
– Ching Yang, Research Analyst
This report discusses the following key topics:
The ready meals market in China is growing steadily, driven by the urbanisation and the consequent busier lifestyle. However, the rising competition from the food delivery service has also slowed down its growth rate. Among the segments, the frozen ready meals segment dominates the market share, but the chilled ready meals segment has the highest growth rate.
Innovations from the key players range from extra vegetables, premium product lines, to products designed for different demographics. The ‘no additives/preservatives’ claim has grown the most among the new launched products, and most new launched products are from the traditional categories, such as frozen dumplings or buns.
From the consumer data, taste is the most important purchase decision factor and food additives/preservative is the most significant consumption barrier across the surveyed categories. Looking ahead, consumers would like to have more vegetables in their ready meals, and they also want to have more low-calorie or breakfast-targeted options available.
For the purposes of this Report, Mintel has used the following definitions for ready meals:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.