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As convenience culture gains traction in urban India, there are opportunities to elevate ready meals from a ‘back-up plan’ to a premium, aspirational choice.

Natasha Kumar, Food & Drink Analyst - India

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • key trends

      • Key drivers
      • [Graph] India: Profile of those who live alone vs all, February 2018
      • [Graph] India: Year-on-year volume and value growth, ready meals, 2012-13 to 2015-16
      • Global trends and how they're playing out in India
      • [Graph] India: Time/speed claim, meals and meal centres vs ready meals and meal kits*, 2012-17
    • consumer insights

      • An acceptable alternative
      • [Graph] India: 'Packaged ready meals are always in my cupboard', by select demographics, February 2018
      • [Graph] India: Agreement with 'packaged ready meals are good to use in place of a meal cooked from scratch', by home responsibilities, February 2018
      • [Graph] India: Agreement with 'packaged ready meals are good to use in place of a meal cooked from scratch', by women and moms' working status, February 2018
      • Attitudes towards ready meals
      • [Graph] India: 'Ready meals are good as a meal to eat at work', by working situation, February 2018
      • [Graph] India: 'Ready meals are a suitable snack', by household size, February 2018
      • Catering to the single lifestyle
      • [Graph] India: Select attitudes towards ready meals, by those living alone vs all, February 2018
      • [Graph] India: 'Ready meals are easy to find in stores', by household group, February 2018
    • market application

      • Opportunities
      • [Graph] India and global: Prepared meals and meal kits, by storage type, 2016-17
      • Who's innovating
      • Global innovators
    • Appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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