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Description

Description

Position ready meals as a stepping stone to make scratch cooking easy. Innovate around freshness, health and affordability to give the category a positive makeover.

Rushikesh Aravkar, Food & Drink Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Ready meal consumers
  • Consumption barriers
  • Interest in innovations

MARKET APPLICATIONS

  • Who's innovating
  • Global innovations

APPENDIX

MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: "Which of the following ready-to-eat/ready-to-cook products have you had in the last six months?", September 2019
    • [Graph] India: Top 10 claims in prepared meals and meal kits, October 2015 to September 2019
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
    • [Graph] India: Prepared meals and ready meal launches by storage type, Oct 2016-Sep 2019
    • [Graph] APAC: Prepared meals and ready meal launches by storage type, Oct 2016-Sep 2019
  3. Consumer insights

    • Ready meal consumers
    • [Graph] India: Consumption of different types of ready meals in the last six months, by age, region and gender, September 2019
    • [Graph] India: Types of ready meals and frequency of consumption, September 2019
    • [Graph] India: Consumption frequency for types of ready meals, September 2019
    • [Graph] India: RTE/RTC consumption, once a week or more,September 2019
    • [Graph] India: Agreement with select statements, % of consumers, September 2019
    • [Graph] India: Preference to eat food (select three most preferred), % of consumers, by age group, September 2019
    • [Graph] India: Preference to eat food (select three most preferred), % of consumers, by age group, September 2019
    • [Graph] India: Preferred mode of eating food on a typical day, select options, by age, September 2019
    • Consumption barriers
    • [Graph] India: Barriers to ready meals consumption, September 2019
    • [Graph] India: Agreement with the statement "I find ready meals to be expensive", % of consumers, by number of people in the household, September 2019
    • Interest in innovations
    • [Graph] India: Interest in features in ready meals, % of respondents, September 2019
    • [Graph] India: Respondents interested in 'less oil content' in ready meals, % of consumers, September 2019
  4. market applications

    • Who's innovating
    • Global innovations
  5. Appendix

    • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      • Key Trends

        Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

      • Consumer

        Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

      • Brand/Company

        Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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