Ready Meals - Ireland - November 2012
US $1,351.89 (Excl.Tax)Excl. Tax Buy Now
The ready meals category within Ireland is experiencing growth led by the popularity of ready-to-cook products and increasing product development within chilled ready meals. However, the category still suffers from an unhealthy image and as Irish consumers become increasingly concerned about their health, future growth within the category will centre on ready meals improving positive health perceptions of the category among consumers. In addition, ready meals are perceived as an expensive meal option and this factor alone has the potential to negatively impact both value and volume growth particularly in RoI where consumer food budgets are squeezed and the ready meals market is less buoyant.
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