Ready Meals - US - July 2009
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This report provides a comprehensive analysis of ready meals in the U.S. In the current economic environment eating at home is on the rise and this appears to be contributing to demand for some, but not all, ready meals; certain types of meals are performing well while sales of many others are declining. As such, it is important to carefully examine the products that are driving growth while also exploring the competitive landscape and factors that are known to influence consumer decisions about where to shop and what ready meals to buy.
This report provides data and insight on a variety of issues that impact product development and marketing decisions at both small and large companies. More specifically, the report addresses the following issues:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.