Recorded Entertainment - US - February 2009
The market for recorded entertainment has been on the decline since 2003, thanks largely to the advent of digital download technology and increasing broadband penetration. The landscape is constantly evolving, as brands try to reinvent themselves and extend into newly emerging market sectors such as digital movie downloads. In this report, Mintel assesses the current state of technology adoption and examines the positioning of major players.
Analysis and insights offered include:
- How online distribution has changed the market forever
- Which segments are growing because of the nation’s recession
- Which companies are leading in the emerging digital movie rental space
- How brands should be managed in a changing marketplace
- How widespread digital piracy is today
- Which demographics are most worth attracting
- How does frequency of digital downloads compare to physical purchases
- How much of an issue is digital rights management (DRM) for consumers
- What are the barriers to greater adoption of new technologies
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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