Red Meat - US - October 2012
“While demand for beef is slowly waning, producers may be able to drive sales by making greater efforts to show how lean beef and pork can be paired with vegetables, high-fiber grains, and other nutrient-rich foods to create healthy and well-balanced meals. Some also can work to frame beef as an ‘affordable luxury’ that may not be ideal for frequent consumption but does make a nice treat or holiday indulgence.”
– John N. Frank, Category Manager, Food and Drink
Some questions answered in this report include:
- What is serving to slow growth in sales of red meat and pork?
- Where can marketers focus to drive future sales?
- What types of products are likely to drive future growth?
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