Red Meat - US - September 2013
“The red meat category is facing decreased interest from consumers in light of growing concerns over health and price. Yet the market still has opportunities to infuse some excitement into the category with premium positioning, new cuts of meat, value-added products, and new packaging.”
– Sarah Day Levesque – Food Analyst
This report will address the following areas:
- How can red meat overcome health issues?
- How should industry address consumer backlash to increasing prices?
- How can the industry create more excitement about red meat?
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