Refrigerated and Frozen Dough - US - March 2012
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The refrigerated and frozen dough market grew by 8.1% between 2006 and 2011. The market grew during the recession, but it faces challenges going forward, including increased competition from bakery products and restaurants as the economy recovers. To maintain the market, dough makers and retailers will need to adapt to their customers’ changing lifestyles and draw in new customer groups through product innovation.
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