Regional Lifestyles - China - December 2013
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“Companies that want to thrive in China should aim to develop a matrix of China that looks at the local economy development, population and traditional culture simultaneously, and acknowledges that the differences are explained by these three factors together. That said, a harmonious family relationship is the centre of living, irrespective of age, income, location and social status. Therefore, marketing communication based on family values is likely to remain essential.”
– Wenwen Chen, Research Analyst
This report aims to investigate Chinese consumers’ different stages of lifestyles in different regions and what they want to improve most, and segmentation based on different perceptions.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.