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Description

Description

“Ironically, given that it might be expected to be more difficult to find local/regional news for free than it would be to find national news for free, there appears to be more resistance among consumers to paying for local/regional online content than for national content.”
– Michael Oliver – Senior Leisure and Media Analyst

This report answers the following questions:

  • Can a strategy of raising print cover prices provide breathing space for publishers to develop stronger digital revenue streams?
  • Can regional newspaper publishers persuade consumers to pay to access their content online?
  • How can regional newspaper titles increase engagement with the communities they serve?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Trends in the annual circulation of print regional newspapers, 2009-19
              • Figure 2: Trends in the number of daily unique browsers of regional newspaper digital networks, 2009-19
            • Market factors
              • Figure 3: Digital device household ownership levels, April 2013 and 2014
            • Companies, brands and innovation
              • Figure 4: Top ten regional newspaper groups, ranked by weekly print circulation, January 2014
              • Figure 5: Leading regional press online networks, daily unique browsers, 2009-13
            • The consumer
              • Local and regional newspaper readership
                • Figure 6: Local and regional newspaper readership, December 2013
              • Types of local and regional newspapers read
                • Figure 7: Types of local and regional newspapers read, December 2013
              • Attitudes towards pricing
                • Figure 8: Attitudes towards pricing of weekly local or regional newspapers, December 2013
              • Attitudes towards local/regional newspapers
                • Figure 9: Attitudes towards local/regional newspapers, December 2013
              • What we think
              • Issues in the Market

                  • Can a strategy of raising print cover prices provide breathing space for publishers to develop stronger digital revenue streams?
                    • The facts
                      • The implications
                        • Can regional newspaper publishers persuade consumers to pay to access their content online?
                          • The facts
                            • The implications
                              • How can regional newspaper titles increase engagement with the communities they serve?
                                • The facts
                                  • The implications
                                  • Trend Application

                                      • Trend: Life Hacking
                                        • Trend: Moral Brands
                                          • Trend: Collective Intelligence
                                          • Market Drivers

                                            • Key points
                                              • Broadband penetration increases importance of digital platforms
                                                • Figure 10: Trends in broadband penetration, 2008-13
                                              • Older audiences becoming more tech savvy presents opportunity
                                                • Figure 11: Digital device household ownership levels, April 2013 and 2014
                                              • Jury still out over cover price increases
                                                • Figure 12: UK cover price for leading regional dailies, December 2013
                                              • Monetising digital products
                                                • Is the BBC hurting regional news?
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Local coffee shop newspaper
                                                      • Advancing digital platforms
                                                        • The virtual office
                                                          • User generated material
                                                            • Just the good news
                                                              • Online first
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • A tale of two halves
                                                                    • Figure 13: Trends in circulation and number of titles for regional newspapers, 2009-14
                                                                  • Digital audience leaps ahead
                                                                    • Figure 14: Trends in numbers of daily unique browsers for major regional news networks*, 2009-14
                                                                  • Forecast
                                                                    • Figure 15: Forecast trends in annual circulation of print regional newspapers, 2009-19
                                                                    • Figure 16: Forecast trends in the number of daily unique browsers of regional newspaper digital networks, 2009-19
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Title decline shows signs of slowing down
                                                                      • Figure 17: Trends in the structure of the regional newspaper industry, by number of titles, 2012-14
                                                                      • Figure 18: Regional weekly circulation trends, by frequency of publication, 2012-14
                                                                  • Market Share

                                                                    • Key points
                                                                      • Johnston Press publishes the most titles…
                                                                        • Figure 19: Top ten regional newspaper groups, by number of print titles published, January 2014
                                                                      • … but Trinity Mirror leads in terms of circulation
                                                                        • Figure 20: Top ten regional newspaper groups, ranked by weekly print circulation, January 2014
                                                                      • Newsquest leads the digital channel
                                                                        • Figure 21: Leading regional press online networks, daily unique browsers, 2009-13
                                                                      • Morning and evening regional print titles equally affected by declines
                                                                        • Figure 22: Circulation trends for leading daily regional newspaper print titles, Jun-Dec 2013
                                                                    • Companies and Products

                                                                        • Trinity Mirror plc
                                                                          • Company overview
                                                                            • Figure 23: Average net circulation figures for Trinity Mirror plc’s regional daily titles, 2012-13
                                                                          • Key financial information
                                                                            • Figure 24: Key financial data for Trinity Mirror plc, 2008-12
                                                                          • Strategy and recent activity
                                                                            • Online presence and recent promotions
                                                                              • Gannett Co., Inc./Newsquest Media Group Ltd
                                                                                • Company overview
                                                                                  • Figure 25: Average net circulation of Newsquest daily regional titles, 2012-13
                                                                                • Key financial information
                                                                                  • Figure 26: Key financial data for Gannett UK Limited, 2008-12
                                                                                  • Figure 27: Newsquest plc, trends in advertising revenue by segment, Q2 2014
                                                                                  • Figure 28: Newsquest plc, trends in classified advertising revenue by type, Q2 2014
                                                                                • Strategy and recent activity
                                                                                  • Online presence and recent promotions
                                                                                    • Local World Ltd
                                                                                      • Company overview
                                                                                        • Figure 29: Average net circulation of Local World daily titles, six months to June 2012-13
                                                                                      • Key financial information
                                                                                        • Figure 30: Key financial data for Local World Limited, 2013
                                                                                        • Figure 31: Local World ltd, revenue by segment, 2013
                                                                                      • Strategy and recent activity
                                                                                        • Online presence and recent promotions
                                                                                          • Johnston Press plc
                                                                                            • Company overview
                                                                                              • Figure 32: Average net circulation of Johnston Press’ regional daily titles, six months to June 2012-13
                                                                                            • Key financial information
                                                                                              • Figure 33: Key financial data for Johnston Press plc, 2008-12
                                                                                              • Figure 34: Johnston Press plc revenues by sector, HY 2013 vs HY2014
                                                                                            • Strategy and recent activity
                                                                                              • Online presence and recent promotions
                                                                                                • DMG media/DMGT (formerly Associated Newspapers Ltd)
                                                                                                  • Company overview
                                                                                                    • Key financial information
                                                                                                      • Figure 35: Key financial data for Associated Newspapers Limited, 2008-12
                                                                                                      • Figure 36: Average net circulation, Metro 2010-13
                                                                                                    • Strategy and recent activity
                                                                                                      • Online presence and recent promotions
                                                                                                        • Evening Standard Ltd
                                                                                                          • Company overview
                                                                                                            • Figure 37: Average net circulation figures for London Evening Standard, Jan-Jun 2012-13
                                                                                                          • Key financial information
                                                                                                            • Figure 38: Key financial data for Evening Standard Limited, 2011-13
                                                                                                          • Recent activity
                                                                                                            • Archant Ltd
                                                                                                              • Company overview
                                                                                                                • Key financial information
                                                                                                                  • Figure 39: Key financial data for Archant Ltd, 2008-12
                                                                                                                • Recent activity
                                                                                                                  • DC Thomson & Company Ltd
                                                                                                                    • Company overview
                                                                                                                      • Key financial information
                                                                                                                        • Figure 40: Average net circulation figures for DC Thomson & Co Ltd’s regional daily titles, 2012-13
                                                                                                                      • Key financial information
                                                                                                                        • Figure 41: Key financial data for DC Thomson & Company Ltd, 2012-13
                                                                                                                      • Recent activity
                                                                                                                        • Tindle Newspapers Ltd
                                                                                                                          • Company overview
                                                                                                                            • Key financial information
                                                                                                                              • Figure 42: Key financials for Tindle Newspapers Limited, 2012-13
                                                                                                                            • Strategy and recent activity
                                                                                                                              • The Midland News Association Ltd
                                                                                                                                • Company overview
                                                                                                                                  • Key financial information
                                                                                                                                    • Figure 43: Average net circulation of The Midland News Association’s daily regional titles, 2012-13
                                                                                                                                  • Key financial information
                                                                                                                                    • Figure 44: Key financials for The Midland News Association Limited, 2008-12
                                                                                                                                  • Strategy and recent activity
                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                    • Key points
                                                                                                                                      • Regional newspapers’ adspend declines
                                                                                                                                        • Figure 45: Main monitored media adspend on leading* regional newspapers, 2010-13
                                                                                                                                      • Radio and TV dominate
                                                                                                                                        • Figure 46: Main monitored media adspend for leading* regional newspapers, by media type, 2010-13
                                                                                                                                      • Newspapers’ spend fluctuates year-to-year
                                                                                                                                        • Figure 47: Main monitored media adspend for leading* regional newspapers, 2010-13
                                                                                                                                      • Radio advertising favoured in 2013
                                                                                                                                        • Figure 48: Main monitored adspend for leading* regional newspapers by type, 2013
                                                                                                                                      • Liverpool Echo rises to the top on social media
                                                                                                                                        • Figure 49: Facebook ‘likes’ and Twitter followers for selected regional newspapers, March 2014
                                                                                                                                    • Local and Regional Newspaper Readership

                                                                                                                                      • Key points
                                                                                                                                        • More than half of adults read a local/regional newspaper regularly
                                                                                                                                          • Figure 50: Local and regional newspaper readership, December 2013
                                                                                                                                        • Clear division between preferences of younger and older readers
                                                                                                                                          • Figure 51: Local and Regional Newspaper Readership, by gender, age and socio-economic status, December 2013
                                                                                                                                        • London peak reflects concentration of titles in the capital
                                                                                                                                          • Figure 52: Local and regional newspaper readership, by region, December 2013
                                                                                                                                      • Types of Local and Regional Newspapers Read

                                                                                                                                        • Key points
                                                                                                                                          • Paid-for titles still preferred to freesheets
                                                                                                                                            • Figure 53: Types of local and regional newspapers read, December 2013
                                                                                                                                          • Clear gender and age variations in readership
                                                                                                                                            • Figure 54: Types of local and regional newspapers read, by gender, age and socio-economic status, December 2013
                                                                                                                                            • Figure 55: Types of local and regional newspapers read, by region December 2013
                                                                                                                                          • Print/online readers are the most heavy consumers of local/regional news
                                                                                                                                            • Figure 56: Types of local or regional print newspaper read, by local and regional newspaper readership, December 2013
                                                                                                                                        • Attitudes towards Pricing

                                                                                                                                          • Key points
                                                                                                                                            • Almost three quarters prepared to pay for a local or regional newspaper
                                                                                                                                              • Figure 57: Attitudes towards pricing of weekly local or regional newspapers, December 2013
                                                                                                                                            • Weekly paid-for readers prepared to pay the most for local/regional news
                                                                                                                                              • Figure 58: Attitudes towards pricing of weekly local or regional newspapers, by most popular types of local or regional print newspaper read, December 2013
                                                                                                                                              • Figure 59: Attitudes towards pricing of weekly local or regional newspapers, by next most popular types of local or regional print newspaper read, December 2013
                                                                                                                                            • Digital-only readers hostile towards paying for local/regional newspapers
                                                                                                                                              • Figure 60: Attitudes towards pricing of weekly local or regional newspapers, by most popular local and regional newspaper readership, December 2013
                                                                                                                                              • Figure 61: Attitudes towards pricing of weekly local or regional newspapers, by next most popular local and regional newspaper readership, December 2013
                                                                                                                                          • Attitudes towards Local/Regional Newspapers

                                                                                                                                            • Key points
                                                                                                                                              • Readers see local/regional newspapers as having a strong community role
                                                                                                                                                • Figure 62: Attitudes towards local/regional newspapers, December 2013
                                                                                                                                              • Moderate demand for hyperlocal and citizen journalism
                                                                                                                                                • Only 4% prepared to pay to access online content
                                                                                                                                                  • Digital local/regional news readers are heavier users of social media
                                                                                                                                                    • Figure 63: Attitudes towards local/regional newspapers, by local and regional newspaper readership, December 2013
                                                                                                                                                  • Paid-for weekly readers most engaged with local/regional newspapers
                                                                                                                                                    • Figure 64: Attitudes towards local/regional newspapers, by most popular types of local or regional print newspaper read, December 2013
                                                                                                                                                    • Figure 65: Attitudes towards local/regional newspapers, by next most popular types of local or regional print newspaper read, December 2013
                                                                                                                                                • Appendix – Market Size and Forecast

                                                                                                                                                    • Figure 66: UK annual regional newspapers print circulation forecast scenarios, 2014-19
                                                                                                                                                    • Figure 67: UK daily unique browsers of regional newspaper digital networks, 2014-19
                                                                                                                                                • Appendix – Local and Regional Newspaper Readership

                                                                                                                                                    • Figure 68: Most popular local and regional newspaper readership, by demographics, December 2013
                                                                                                                                                    • Figure 69: Next most popular local and regional newspaper readership, by demographics, December 2013
                                                                                                                                                • Appendix – Types of Local or Regional Print Newspaper Read

                                                                                                                                                    • Figure 70: Most popular types of local or regional print newspaper read, by demographics, December 2013
                                                                                                                                                    • Figure 71: Next most popular types of local or regional print newspaper read, by demographics, December 2013
                                                                                                                                                    • Figure 72: Types of local or regional print newspaper read, by most popular types of local or regional print newspaper read, December 2013
                                                                                                                                                    • Figure 73: Types of local or regional print newspaper read, by next most popular types of local or regional print newspaper read, December 2013
                                                                                                                                                • Appendix – Attitudes towards Pricing

                                                                                                                                                    • Figure 74: Willingness to pay up to £1.50 for weekly local or regional newspapers, by demographics, December 2013
                                                                                                                                                    • Figure 75: Willingness to pay more than £1.50 for weekly local or regional newspapers, by demographics, December 2013
                                                                                                                                                • Appendix – Attitudes towards Local/Regional Newspapers

                                                                                                                                                    • Figure 76: Most popular attitudes towards local/regional newspapers, by demographics, December 2013
                                                                                                                                                    • Figure 77: Next most popular attitudes towards local/regional newspapers, by demographics, December 2013
                                                                                                                                                    • Figure 78: Attitudes towards local/regional newspapers, by attitudes towards pricing of weekly local or regional newspapers, December 2013
                                                                                                                                                    • Figure 79: Attitudes towards local/regional newspapers, by most popular attitudes towards local/regional newspapers, December 2013
                                                                                                                                                    • Figure 80: Attitudes towards local/regional newspapers, by next most popular attitudes towards local/regional newspapers, December 2013

                                                                                                                                                About the report

                                                                                                                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                • The Consumer

                                                                                                                                                  What They Want. Why They Want It.

                                                                                                                                                • The Competitors

                                                                                                                                                  Who’s Winning. How To Stay Ahead.

                                                                                                                                                • The Market

                                                                                                                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                • The Innovations

                                                                                                                                                  New Ideas. New Products. New Potential.

                                                                                                                                                • The Opportunities

                                                                                                                                                  Where The White Space Is. How To Make It Yours.

                                                                                                                                                • The Trends

                                                                                                                                                  What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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