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Regional Newspapers - UK - July 2018

“Regional/local newspapers continue to struggle within the digital world, with media platforms such as Facebook and Google set up to favour national titles. The Cairncross Review, to be published in early 2019, indicates that there will be far greater government involvement in supporting the industry, through subsidies or regulation, to try to ensure that it will have a healthy long-term future.”
– Rebecca McGrath, Senior Media Analyst

This report looks at the following areas:

  • People are willing to register with regional newspapers online
  • Opportunities to appeal to younger readers

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Print circulation declines by 8% in 2017
              • Figure 1: Forecast for annual circulation of print regional newspapers in the UK, 2013-23
            • Browser numbers grow by 18%
              • Figure 2: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2013-23
            • New government review explores helping regional journalism
              • Advertising revenue under threat from GDPR
                • Regional newspapers protest Data Protection Bill amendments
                  • Key players
                    • Trinity Mirror rebrands as Reach
                      • Newsquest buys NWN Media and CN Group
                        • Circulation for top dailies decline by 11%
                          • The consumer
                            • There continues to be very few people paying for online regional newspapers
                              • Figure 3: Types of regional newspapers read, May 2018
                            • Directly visiting a newspaper is the main way people discover online regional news
                              • Figure 4: Methods of discovering regional newspaper articles, May 2018
                            • Nearly six in ten would like more in-depth articles
                              • Figure 5: Regional newspaper behaviour, May 2018
                            • One in five trusts all the regional papers they read
                              • Figure 6: Trust in regional newspapers, May 2018
                            • Two in three believe regional newspapers play an important role in keeping people informed
                              • Figure 7: Attitudes towards regional newspapers, May 2018
                            • What we think
                            • Issues and Insights

                              • People are willing to register with regional newspapers online
                                • The facts
                                  • The implications
                                    • Opportunities to appeal to younger readers
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Print circulation declines by 8% in 2017
                                            • Browser numbers grow by 18%
                                              • New government review explores helping regional journalism
                                                • Advertising revenue under threat from GDPR
                                                  • Regional newspapers protest Data Protection Bill amendments
                                                  • Market Size and Forecast

                                                    • Print circulation declines by 8% in 2017
                                                      • Figure 8: Forecast for annual circulation of print regional newspapers in the UK, 2013-23
                                                      • Figure 9: Forecast for annual circulation of print regional newspapers in the UK, 2013-23
                                                    • Browser numbers grow by 18%
                                                      • Figure 10: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2013-23
                                                      • Figure 11: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2013-23
                                                    • Forecast methodology
                                                    • Market Drivers

                                                      • New government review explores helping regional journalism
                                                        • Advertising revenue under threat from GDPR
                                                          • Code of conduct could be created for major events
                                                            • Regional newspapers protest Data Protection Bill amendments
                                                              • Full breakdown of BBC’s allocations released
                                                                • Johnston Press increases cover prices at more than 40 newspapers
                                                                • Key Players – What You Need to Know

                                                                  • Trinity Mirror rebrands as Reach
                                                                    • Newsquest buys NWN Media and CN Group
                                                                      • Circulation for top dailies declines by 11%
                                                                        • Big declines at paid weekly titles, while free weeklies are stable
                                                                          • The Evening Standard looks to broaden online readership beyond Londoners
                                                                            • The Press Association produces first robot generated stories
                                                                              • Google-backed schemes sees Manchester Evening News use beacons for hyper-local news
                                                                              • Market Share

                                                                                • Trinity Mirror rebrands as Reach
                                                                                  • Newsquest buys NWN Media and CN Group
                                                                                    • Circulation for top dailies declines by 11%
                                                                                      • Figure 12: Average print circulation for leading print daily titles, 2016-17
                                                                                    • Big declines at paid weekly titles, while free weeklies are stable
                                                                                      • Figure 13: Average circulation of top paid weekly regional newspapers, 2016 and 2017
                                                                                      • Figure 14: Average circulation of top ten free weekly regional newspapers, 2016 and 2017
                                                                                    • Johnston Press grows online network by 10%
                                                                                      • The Evening Standard looks to broaden online readership beyond Londoners
                                                                                        • Figure 15: Leading regional online networks, daily unique browsers, 2016 and 2017
                                                                                    • Launch Activity and Innovation

                                                                                      • Cornwall Live looks to incorporate more positive news
                                                                                        • Trinity Mirror using new metric to understand loyal readers
                                                                                          • Google-backed scheme sees Manchester Evening News use beacons for hyper-local news
                                                                                            • The Press Association produces first robot-generated stories
                                                                                              • Northern newspapers unite over rail service
                                                                                                • MEN livestreams Greater Manchester Run
                                                                                                • The Consumer – What You Need to Know

                                                                                                  • Nearly half read daily regional newspapers at least once a week
                                                                                                    • Six in ten use a smartphone to read digital regional newspapers
                                                                                                      • Directly visiting a newspaper is the main way people discover online regional news
                                                                                                        • Nearly six in ten would like more in-depth articles
                                                                                                          • One in five trust all the regional papers they read
                                                                                                            • Two in three believe regional newspapers play an important role in keeping people informed
                                                                                                            • Formats of Regional Newspapers Read

                                                                                                              • Nearly half read daily regional newspapers at least once a week
                                                                                                                • Figure 16: Frequency of reading daily regional newspapers, May 2017 and 2018
                                                                                                                • Figure 17: Frequency of reading weekly regional newspapers, May 2017 and May 2018
                                                                                                              • Paid digital readers still a small minority
                                                                                                                • Figure 18: Types of regional newspapers read, May 2018
                                                                                                            • Devices Used to Read Regional Newspapers

                                                                                                              • Six in ten use a smartphone to read digital regional newspapers
                                                                                                                • Figure 19: Devices used to read regional newspapers, May 2018
                                                                                                                • Figure 20: Repertoire of devices used to read regional newspapers, May 2018
                                                                                                              • Smart speakers present opportunities for audio reporting
                                                                                                              • Methods of Discovering Regional Newspaper Articles

                                                                                                                • Directly visiting a newspaper site/app is the main way people discover online regional news
                                                                                                                  • Facebook’s News Feed change presents further challenges
                                                                                                                    • Figure 21: Methods of discovering regional newspaper articles, May 2018
                                                                                                                    • Figure 22: Methods of discovering regional newspaper articles, any rank, by age, May 2018
                                                                                                                  • Government to review Facebook and Google’s impact on regional newspapers
                                                                                                                  • Regional Newspaper Preferences

                                                                                                                    • Nearly six in ten would like more in-depth articles
                                                                                                                      • Figure 23: Regional newspaper preferences, May 2018
                                                                                                                    • More than half are interested in receiving news updates about places they are near
                                                                                                                      • Over half are willing to register online
                                                                                                                        • 16-24-year-olds would like more interactive animations
                                                                                                                        • Trust in Regional Newspapers

                                                                                                                          • One in five trust all the regional papers they read
                                                                                                                            • Figure 24: Trust in regional newspapers, May 2018
                                                                                                                            • Figure 25: Trust in regional newspapers versus national newspapers, May 2018
                                                                                                                        • Attitudes towards Regional Newspapers

                                                                                                                          • Two in three believe regional newspapers play an important role in keeping people informed
                                                                                                                            • Figure 26: Attitudes towards regional newspapers, May 2018
                                                                                                                          • Nearly half of people want more feel-good stories
                                                                                                                            • There is resistance to articles being written by AI
                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                • Abbreviations
                                                                                                                                  • Consumer research methodology
                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                    • Market forecasts
                                                                                                                                      • Figure 27: Forecast for volume of annual print regional newspapers in the UK, 2018-23
                                                                                                                                      • Figure 28: Forecast for volume of daily unique browsers of regional newspaper digital networks, 2018-23
                                                                                                                                    • Forecast methodology

                                                                                                                                    Regional Newspapers - UK - July 2018

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