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Regional Newspapers - UK - July 2019

“While consumer resistance to online paywalls means regional newspapers continue to struggle to monetise rapidly growing digital audiences, distinctive print and specialist online products could have potential to open readers’ wallets.”
– David Walmsley, Senior Leisure Analyst

This report looks at the following areas:

  • Unbundled content: breaking up or breaking out?
  • Readers as editors

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Print circulations continue to decline
              • Figure 1: Forecast of regional newspaper annual print circulations, 2014-24
            • Online audiences on rapid rise
              • Figure 2: Forecast of digital regional newspaper networks’ daily unique browser numbers, 2014-24
            • Journalism review signposts sustainable future
              • Pressure on print sees more papers close...
                • ...but new titles keep on coming
                  • The consumer
                    • Local papers still reaching mass audiences
                      • Figure 3: Frequency of reading regional newspapers, April 2019
                    • Names and faces keep readers coming
                      • Figure 4: Regional newspaper content considered most worth paying for online, April 2019
                    • Kind hearts but no coronets
                      • Figure 5: Sentiment towards local and regional newspapers, April 2019
                    • Readers prefer to ‘pay’ with their data
                      • Figure 6: Registration with regional newspapers online, April 2019
                    • What we think
                    • Issues and Insights

                      • Unbundled content: breaking up or breaking out?
                        • The facts
                          • The implications
                            • Readers as editors
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Print circulation continues downward spiral
                                    • Digital reach sustains double-digit growth
                                      • Cairncross Review offers new vision for the future
                                        • Social and search remain key rivals for eyeballs
                                        • Market Size and Forecast

                                          • No end in sight for print circulation decline
                                            • Figure 7: Forecast of regional newspaper annual print circulations, 2014-24
                                          • Online reach remains on rapid rise
                                            • Figure 8: Forecast of digital regional newspaper networks’ daily unique browser numbers, 2014-24
                                          • Forecasts
                                            • Figure 9: Forecast of regional newspaper annual print circulations, 2014-24
                                            • Figure 10: Forecast of digital regional newspaper networks’ daily unique browser numbers, 2014-24
                                          • Forecast methodology
                                          • Market Drivers

                                            • Search for new business models continues
                                                • Figure 11: Newspaper subscriptions, December 2018
                                              • Nine-point plan for a sustainable future of news
                                                • Pivot to privacy presents new social media challenge
                                                    • Figure 12: Platforms used most often to follow local news, 2018
                                                  • Digital devices moving all demographics online
                                                      • Figure 13: Devices used to read online newspapers, December 2018
                                                  • Companies and Brands – What You Need to Know

                                                    • Pressure on print forces more closures
                                                      • Free weeklies in most rapid decline
                                                        • New titles continue to launch
                                                          • AI technologies free up reporting resources
                                                          • Market Share

                                                            • Closures and consolidation remain on the cards
                                                              • Free market leaders take edge off dailies’ decline
                                                                • Figure 14: Average print circulation of leading daily regional newspapers, 2017 and 2018
                                                              • Weeklies sector targeted by year’s biggest launch
                                                                • Figure 15: Average print circulation of leading paid-for weekly regional newspapers, 2017 and 2018
                                                                • Figure 16: Average print circulation of leading free weekly regional newspapers, 2017 and 2018
                                                            • Launch Activity and Innovation

                                                              • New titles great and small
                                                                • AI enables more legwork and brain power
                                                                  • Twitter campaign looks to mobilise public affection
                                                                    • Big beasts start giving back
                                                                      • Can membership foster a new sense of community?
                                                                      • The Consumer – What You Need to Know

                                                                        • Regional press still reaching mass audiences
                                                                          • Names and faces keep selling for locals
                                                                            • Kind hearts but no coronets
                                                                              • Readers prefer to ‘pay’ with their data
                                                                              • Reading Habits

                                                                                • Dailies in need of more everyday interest
                                                                                    • Figure 17: Frequency of reading daily regional newspapers, May 2018 and April 2019
                                                                                  • Weeklies fit neatly into readers’ routines
                                                                                    • Figure 18: Frequency of reading weekly regional newspapers, May 2018 and April 2019
                                                                                  • Over-65s still prepared to pay
                                                                                      • Figure 19: Types of regional newspapers read, May 2018 and April 2019
                                                                                  • Newspaper Content

                                                                                    • Sport top of the paid-for table
                                                                                        • Figure 20: Regional newspaper content considered most worth paying for online, April 2019
                                                                                      • Sport faces most competitive playing field
                                                                                        • Figure 21: Interest in regional newspaper sports coverage, April 2019
                                                                                      • Human interest takes in the good, the bad and the ugly truth
                                                                                          • Figure 22: Interest in regional newspaper stories about local people, April 2019
                                                                                      • Valuing Regional Newspapers

                                                                                        • Britons open their hearts, if not their wallets
                                                                                            • Figure 23: Sentiment towards local and regional newspapers, April 2019
                                                                                          • Subscribers keen to make the headlines
                                                                                            • Figure 24: Non-content incentives to subscribing or registering with a local or regional newspaper online, April 2019
                                                                                        • Future Funding

                                                                                          • Readers ready to register
                                                                                            • Figure 25: Registration with regional newspapers online, April 2019
                                                                                          • Paywalls raise risk of social divide
                                                                                              • Figure 26: Willingness to pay for digital access to regional newspapers, April 2019
                                                                                            • Donations’ full potential still to be explored
                                                                                                • Figure 27: Financial donations in support of regional newspapers, April 2019
                                                                                              • Subscription buffet a better option than paying à la carte
                                                                                                  • Figure 28: Preferred payment models for digital access to regional newspapers, April 2019
                                                                                              • Appendix – Data Sources, Abbreviation and Supporting Information

                                                                                                • Data sources
                                                                                                  • Abbreviations
                                                                                                    • Consumer research methodology
                                                                                                    • Appendix – Market Size and Forecast

                                                                                                      • Fan chart forecast
                                                                                                          • Figure 29: Forecast of regional newspaper annual print circulations, 2019-24
                                                                                                          • Figure 30: Forecast of digital regional newspaper networks’ daily unique browser numbers, 2019-24

                                                                                                      Regional Newspapers - UK - July 2019

                                                                                                      £1,995.00 (Excl.Tax)