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Asia Pacific Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Asia Pacific. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 40-plus nations, offering a 360 degree view of the business environment in one of the fastest-growing regions of the world.

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No. of reports 11 of 29
  1. Baby Personal Care - China - August 2015

    • Consumer Report
    • August 2015
    • China

    “In order to add more values for baby personal care products, companies and brands could leverage successful examples from other babycare industries (eg infant formula milk) to promote new baby personal care products with advanced claims (eg contains human affinity ingredient) ...

    US $4,460.00 (Excl.Tax)
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  2. Colour Cosmetics - China - August 2015

    • Consumer Report
    • August 2015
    • China

    “High frequency of usage proves that once consumers adopt colour cosmetics products, many of them will develop a routine to wear them on a daily basis, meaning that opportunities for increasing frequency of usage amongst these users could be limited. Sales growth can be ...

    US $4,460.00 (Excl.Tax)
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  3. Tea Drinks - China - July 2015

    • Consumer Report
    • July 2015
    • China

    “Consumers in the RTD tea drinks market have become savvier. Simple extrinsic cues such as product prices achieve limited impact on consumers’ perception and purchase decision-making process. The era of having simple one-for-all products is long gone. Consequently, finding the ...

    US $4,460.00 (Excl.Tax)
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  4. Facial Care - Women vs Men - China - July 2015

    • Consumer Report
    • July 2015
    • China

    "Chinese women perceive that a healthier and happier life can lead to good skin in the long term, so brands need to think of skincare from a bigger picture and tap into consumers’ everyday life 24/7.

    While for male users, a short-term approach is more effective. Brand ...

    US $4,460.00 (Excl.Tax)
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  5. Ice Cream - China - June 2015

    • Consumer Report
    • June 2015
    • China

    “From fashion to foodservice, the beauty of simplicity is gaining greater momentum in China to help consumers to balance their overwhelming lifestyles. In the case of ice cream, the preference for products to maximise sensory enjoyment is clear as simple flavour and texture are ...

    US $4,460.00 (Excl.Tax)
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  6. Bodycare - China - June 2015

    • Consumer Report
    • June 2015
    • China

    “The reason for not using bodycare products is not only related with consumer perceptions but also about the bodycare product itself. In order to encourage females to purchase their initial bodycare products and get in the habit of using them, companies and brands need to do ...

    US $4,460.00 (Excl.Tax)
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  7. Chinese Spirits - China - June 2015

    • Consumer Report
    • June 2015
    • China

    “Almost all producers have paid more attention to the consumer market and the commoditisation of baijiu has become a consensus of the industry. Brands need to go beyond price incentives and renovate their product packaging and marketing communication to better appeal to the ...

    US $4,460.00 (Excl.Tax)
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  8. Chocolate - China - May 2015

    • Consumer Report
    • May 2015
    • China

    “Mass-market brands could use cocoa butter substitute as an ingredient to lower the cost given the majority of consumers do not have safety concerns over it yet, while brands that do not use cocoa butter substitutes need to enhance the value and quality perceptions to justify ...

    US $4,460.00 (Excl.Tax)
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  9. Infant Milk Formula - China - April 2015

    • Consumer Report
    • April 2015
    • China

    “There is a large portion of mums who tend to focus on combining infant milk powder products with other products for an optimal baby diet. Moreover, close relatives and online consumer reviews are regarded as more trustworthy than product experts in influencing the purchasing ...

    US $4,460.00 (Excl.Tax)
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  10. Shampoo, Conditioner and Hair Treatment - China - April 2015

    • Consumer Report
    • April 2015
    • China

    “Given consumers’ repertoire behaviour and brands’ high churn rate (ie the percentage of shoppers buying one brand that discontinue buying in a given time period), brands need to continue launching new products and upgrading current line in order to attract new users and win ...

    US $4,460.00 (Excl.Tax)
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No. of reports 11 of 29