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Asia Pacific Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Asia Pacific. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 40-plus nations, offering a 360Ëš view of the business environment in one of the fastest-growing regions of the world.

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No. of reports 1 of 115
  1. Auto Market Beat - Q1 - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “With the rough start and overall sales being impacted by the outbreak in the first quarter of 2020, how to show an outstanding performance in the following quarters becomes a common question for brands. From the perspective of product development, Toyota, BMW and Mercedes-Benz ...

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  2. Auto Influencers - China - February 2020

    • Consumer Report
    • February 2020
    • China

    “Communications between automotive influencers and consumers are more active than we had expected in both means of contact points and interactive engagements. Automotive influencers have significant impact on consumers’ car purchasing consideration, especially on car grades of ...

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  3. Car Purchasing Process - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “With volume sales of the Chinese new passenger car market plunging in 2019, new opportunities and threats are present in this market. Brand is no longer the priority in most consumers’ consideration process It is important to attract consumers with more options on car body and ...

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  4. Connectivity in Auto - China - November 2019

    • Consumer Report
    • November 2019
    • China

    “Although most car manufacturers have invested much in their independent in-car systems, most consumers use mobile-to-car connectivity instead to avoid extra data spending. Low equipped rate of advanced function is another reason that independent in-car systems are easily ...

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  5. Car Aftermarket - China - October 2019

    • Consumer Report
    • October 2019
    • China

    “The automobile aftermarket is enjoying stable growth. But competition is also becoming fiercer as car owners start to acknowledge the advantages of channels other than 4S stores. These include franchise auto repair shops, independent shops and even online platforms. Current ...

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  6. Car Usage Habits - China - September 2019

    • Consumer Report
    • September 2019
    • China

    “Current car owners are mainly driving for in-city occasions. Female car owners’ annual mileage is higher than males due to more frequent usage for family responsibilities. As a result, safety functions have become car owners’ priority for future cars. They also have a strong ...

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  7. Consumer Spending Priorities - China - August 2019

    • Consumer Report
    • August 2019
    • China

    “Although the majority are still in a good financial situation, uncertainties in the economy have rung alarm bells. Consumers have become more conservative in their financial outlook, and savings sentiment has also gone up. Instead of being blindly driven by promotions, more ...

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  8. Car Hire - China - July 2019

    • Consumer Report
    • July 2019
    • China

    “The growth of the car rental market remains steady at a low speed, whilst consumers’ acceptance of car rental grows with usage expanding to various occasions. The majority (60%) of car rental users are car owners, who choose to hire cars on different occasions, and there is a ...

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  9. Luxury Cars - China - June 2019

    • Consumer Report
    • June 2019
    • China

    “The growth of the luxury car market reflects consumers’ upgrading demands, which introduces higher requirements for luxury car brands. At the same time, the female market is gaining more attention. Opportunities are seen in meeting women’s needs for more tailored interior ...

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  10. New Energy Cars - China - May 2019

    • Consumer Report
    • May 2019
    • China

    “NEV sales achieved an extraordinary increase against a background of a slowdown in total passenger car sales growth in 2018. This attests to consumers’ improving brand awareness of NEVs. In tier three or lower cities in particular, there could be more opportunities for NEV. ...

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No. of reports 1 of 115