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Asia Pacific Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Asia Pacific. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 40-plus nations, offering a 360Ëš view of the business environment in one of the fastest-growing regions of the world.

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No. of reports 1 of 559
  1. Marketing to Senior Travellers (Incl Impact of COVID) - China - April 2020

    • Consumer Report
    • April 2020
    • China

    “Seniors will become an important consumer group in the future travel market, not only because the growth in the population of seniors and their travel frequency, but more importantly because they are among the first group of consumers to pick up travel after COVID-19, due to ...

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  2. Facial Masks (Responding to COVID-19) - China - April 2020

    • Consumer Report
    • April 2020
    • China

    “Fierce competition in the facial masks market before COVID-19 has resulted in increasing communication costs and homogenisation. Opportunities now lie in exploring innovations to tackle skin issues triggered by new lifestyles (eg wearing face masks when in public) after ...

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  3. Attitudes towards Prestige BPC Products - China - April 2020

    • Consumer Report
    • April 2020
    • China

    “Scientific factors including ‘developed by experienced researchers’ and ‘uses advanced processing technique’ are the top features linked with a prestige brand image, which implies that brands need to focus on developing better products instead of allocating their budgets on ...

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  4. Plant-based Diets - China - April 2020

    • Consumer Report
    • April 2020
    • China

    “Plant-based food and beverages can further harness consumers’ positive perceptions of their cleanness and freshness through bold on-packaging claims. The urge to improve health and wellness during varied occasions, along with the curiosity for mouth-watering innovation, ...

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  5. Auto Market Beat - Q1 - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “With the rough start and overall sales being impacted by the outbreak in the first quarter of 2020, how to show an outstanding performance in the following quarters becomes a common question for brands. From the perspective of product development, Toyota, BMW and Mercedes-Benz ...

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  6. Social Media Influence – Indian Consumer – 2020

    • Consumer Report
    • March 2020
    • India

    Utilise social media's influence to drive societal changes. This will build brand equity and establish strong resonance with an evolving consumer base.

    Nidhi Sinha, Head of Content - India Consumer

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  7. Digital trends - Q1 - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Observed in Q1 2020, the biggest ownership growth is in gaming console. In specifics, post 1990s and post 1970s are the top two generations driving this increase. Commercial 5G users are not ready. A result from the disruptive COVID-19 outbreak, consumers have been delaying ...

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  8. Oral Care - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Over half of consumers are keen on using gum caring and anti-sensitivity toothpastes even if they haven’t experienced related dental problems. This makes the idea of prevention over treatment solid and could be expanded into other functions, such as whitening, preventing ...

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  9. Salty Snacks – Indian Consumer – 2020

    • Consumer Report
    • March 2020
    • India

    The salty snack category is highly competitive and requires innovation that balances taste with better-for-you options.

    Natasha Kumar, Food & Drink Analyst - India

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  10. Clean Beauty - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Though gathering positive attitudes from consumers, further growth of clean beauty is likely to be hindered due to low awareness in China market and consumers’ cognitive ambiguity. This calls for brands’ efforts on consumer education on its differentiation from current ...

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No. of reports 1 of 559